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St Petersburg: Vivid & Yong

Конференция
by

Veronika Bigulova

on 19 April 2014

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Transcript of St Petersburg: Vivid & Yong

Veronika Bigulova
“Generation Y as driver of the successful development of the Baltic Sea region. Saint-Petersburg: vivid and young”

TERRITORY MARKETING:
TRENDS AND MODERN TECHNOLOGIES

Anholt S.
Goal setting

Dinnie K.
Communications
USA
Vizgalov D.
"If the place can’t be perfect, at least it can be interesting"

Thank

you

13/07/1990

+7 (921) 381 52 13
+7 (911) 241 73 23 (20:00-23:00)
_______________________________________
e-mail: veronikabigulova@gmail.com
skype: nika13bl
vk: http://vk.com/veronikabigulova
facebook: https://www.facebook.com/veronika.bigulova
twitter:VeronikaBig

Bigulova Veronika
L'vovna
http://www.perspective-leaders.ru/
STC "URUVELLA"
uruvella.ru
PERSPECTIVE LEADERS of Osetia
Short movie Festival "DIRIZABL"
http://festival.uruvella.ru/
Veronika Bigulova
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Gromova E.
LOVE, PLEASURE
= "I love NY", Las Vegas
GLORY
= HOLLYWOOD, OSCAR
POWER
= Washington, The White House
WEALTH
= Wall Street, $
KNOWLEDGE
= Harvard
LIBERTY, INNOVATION
= Silicon Valley, The Liberty Statue
Identity
Coordination
management
culture
urban open space
infrastructure
City's "growth" fields in urban environment
«Marketing Places»
– «founding father»

Anholt S.

Dinnie K.

Chumikov. A.
Gad T.
Gavra D.
Vizgalov D.
Pankruhin A.
Torres J.
Dubeikovcky V.
Purtov A.
Gromova E.
Knyaginin A
Chechulin A.
Langry Ch.
GOAL
1/
newsworthiness
2/
multiplicity
3/
new technology
4/
creative people
5/

web portal
IDEA
Hundertvace's HOUSE
(Vienna, Austria)
"The main goal
of creative city is
to generate
an innovation field"
C
i
t
y

o
f
y
o
u
r

d
r
e
a
m
!
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
Veronika Bigulova (c)
I SPb
Saint-Petersburg is...
CREATIVE CLUSTERS
in
CITY BRANDING

"4D branding"
Kotler F.
«Place Branding»
«City Branding»
Gavra D.
relevant for the target audiences +
understandable +
fashionable (stylish) +
emotionally attractive+
narrative +
internalized
(stimulating self activities) +
crowdcreating +
ideally packed +
conveniently delivered

New HOLLAND
Saint -
Petersburg
ONE
5/

web portal
BSR
festival
website
a city of
creative industries!
Landry C.
for
your
attention
!
Full transcript