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The Rise Of Advertising In The 1920's
Transcript of The Rise Of Advertising In The 1920's
The Rise Of Advertising In The 1920's
What places were affected?
"the first radios were sold in the US for home use in the 1920's" (1920's: 1)
-radios were around $35 (around $400 today)
-radio broadcasts moved focus from music to advertisements (Ipana Troubadours, the A&P, the Champion Sparkers, and Hoover vacuums)
"Behind the successful and intelligently conducted magazine is the advertiser, who buys space and makes the magazine profitable..." (Caulkins 3)
-Anywhere there was a magazine or a radio, there were ads.
-Fueled by innovation in industry
Causes in the Growth of Advertising
Fed by the popularity of the radio:
-To help sell newly developed consumer goods, and electricity.
-"advertising adds to the cost of goods".
-"The spread of electrical housekeeping devices has followed the increase in the number of houses wired for electricity" (Caulkins 2)
-Help display the "modern" way of life with new inventions
-shaving cream, safety razors, tooth paste, washing machines, self rising flour, vacuum cleaners, etc...
-"Women knew the use of a broom, but she could not imagine a vacuum cleaner..."(Caulkins 2)
How Advertising Became an Issue of the 1920's
1880's industrial expansion
lowering of prices
changed tactics used in selling products
"most advertisements consisted of vast expanses of print" (EyeWitness to History)
-psychologists hired : John B. Watson, and Edward Bernays
-Modernization of industry led to more consumer based goods. (ex: cars)
-$290 dollar car
-created minimum wage ($5)
-streamlined production process (12.5 hrs to 1.5 hrs)
-work week reduced from 6 days to 5 days.
a product for the american family
, and more product bought by workers.
-Alfred Sloan (GM president 1923-1941)
-new approaches to advertising and marketing
-"The primary object of the corporation was to make money, not just make cars"
advertised cars as symbols of wealth and status
- If ford demonstrated the efficacy of mass production, Sloan revealed the importance of merchandising in a modern consumer society. (digital history 1).
The Affect on Lives of Americans
Connection to World War I and Imperialism
Connection To The Present
"Although programming was uninspired, people would gather around their radios just for the pure novelty of listening to sound coming out of a box" (1920's: 1)
-millions of radio owners were being exposed to ads
-aided the economy:
-"the nation's families spent a declining portion of their income on necessities (food, clothing, and utilities) and an increasing share on appliances, recreation, and a host of new consumer products" (Digital History 2)
-boosted newer industries:
-appliances, automobiles, aviation, chemicals, entertainment, and processed foods.
-changed the standard of american life:
-people expected to get what was advertised.
-clothing that fit, food that didn't spoil, modernizing America.
-Set new standards for cleanliness:
via advertisement of new tech
- "Far from liberating women, appliances imposed new standards of cleanliness." (Digital history 2)
-Advertising similar to propaganda during WWI
-it influenced society to do certain things, and buy certain things
-ex: new standard of cleanliness vs. buying war bonds
-Showed a lot about the society of the time.
-consumerism was on the rise
-improvement of the quality of life
-a sense of "modern"
The 1920's brought newer designs
-attention to spacing (printed)
-color (didn't become standard until the 30's) (obviously printed)
-use of slogans, rhymes (radio)
"Reach for a Lucky instead of a sweet" (Lucky Cigarette Ad)
-celebrity enforcement (radio/printed)
Advertising in the 20's and throughout the past has affected the modern day
-it helped to feed the growth of the the consumer business
-psychology continues to be used
-slogans and melodies help brands get famous
The radio started to become essential