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D-Eye ''Envision Your Future''

International Marketing
by

Farhiya Jj

on 17 March 2013

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Transcript of D-Eye ''Envision Your Future''

D-Eye ''Envision Your Future'' D-Eye ''Envision Your Future'' Consumer-based incentives
Reduction of taxes
Reduction of interest rates Government
boosts the economy Political New Rules for Brazil Broadband Providers Must prove at least 20% of speed they advertise (Euromonitor 2012) and (Tavener 2012) Economy (Euromonitor 2012) and (Trading Economics 2012) (Euromonitor 2012) Disposable Income R£10,284 R$13,505 R$14,145 2006 2011 2012 Social More Sophisticated
Demand High-quality of service and products Keen on Electronic products
Enhancing learning
Online purchases
97% internet users use social media (Euromonitor 2012) GDP Income per Gender (Euromonitor 2012) Technological 80 Million Internet Users Environment Becoming more aware towards environment Competitors E-Commerce Online Learning Users Online Presence Market Entry Strategy Cooperation Strategies (Strategic Alliance) Education and Training Industry THE TEAM Financial Manager Creative Director Operations Manager Head Researcher Colleague 1 Colleague 2 Colleague 3 Colleague 4 Marketing Product Promotion Price Place Physical evidence People MIX Process D-Eye Overview

Situation Analysis

Objectives

Strategy

Implementation

Monitor and Control

Contingency

Conclusions

Recommendations

References Contents Digital Marketing
Training Game D-Eye Above The Line Advertising Below The Line Advertising D-Eye We envision a future where we would be the best provider of digital marketing training. We want to help organisations grow through better digital marketing practices. Vision Mission Values D-Eye Training Customer
Retention Relationship Marketing Loyalty Schemes Exit Barrier Customer service
(9am-18pm)
Forums Memberships
(Access to reports) Customized Product
Certification by SGS or qualification CRM Rio De Janeiro Sao Paulo Tracking 3 times a year: Control monitoring Control of advertising:
Surveys: test reception of message
Testing Fairs : membership on the spot

Brand awareness:
Survey: Top of mind, brand recognition

In general:
Customer service: feedback Advertising Budget Sales Marketing Budget (£117,177- £81,803) / £81,803
£35,374 / £81,803
= 0.432


ROI is 43% ROI ANSOFF MATRIX High Variety Low Variety High
Innovations Low
Innovations Customers Value Contingency CD

Close relationship with engineerings
It services company

Database

Partner with education company -Anhanguera The first training game in digital marketing that provides fun while learning and improving skills.

It gives management the opportunity to keep a close track of individual staff progress.

Certification by the world-leading certification services SGS

An good understanding of what it takes to bring the brand proposition to life, increasing customer value. Online

Expo Food Fair

Sao Paulo Prêt-a-Porter Fair

Door to door to retailers

Epoca Magazine Place References ATKearney (2012) E-Commerce Is the Next Frontier in Global Expansion [online] available from <http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/e-commerce-is-the-next-frontier-in-global-expansion/10192> [5 December 2012]

British Embassy Brasilia (2010) Business opportunities for SME's in the Brazilian Market [online] available from <http://ukinbrazil.fco.gov.uk/en/about-us/working-with-brazil/science-innovation/innovation-in-brazil/business-oportunities> [4 December 2012]

ComScore (2012) Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth [online] available from <http://www.comscore.com/Insights/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Year> [7 December 2012]

Digital Strategy Consulting (2012) Latin America digital marketing - Research, tips and news for marketers [online] available from <http://www.digitalstrategyconsulting.com/intelligence/latin-america-digital-marketing/> [4 December 2012]

Doole, I. and Lowe, R. (2012) International Marketing Strategy. 6th edn. London: Cengage Learning

Endeavor Global (2012) Brazil [online] available from <http://www.endeavor.org/network/countries/brazil/1> [5 December 2012]

Euromonitor (2012) Consumer Electronics in Brazil [online] available from <http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx> [2 December 2012]

Euromonitor (2012) Consumer Lifestyle in Brazil [online] available from <http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx> [2 December 2012]

Euromonitor (2012) Mixed Retailers in Brazil [online] available from <http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx> [6 December 2012]

Export.gov (2012) Doing Business in Brazil [online] available from <http://export.gov/brazil/doingbusinessinbrazil/index.asp> [7 December 2012]

Global Edge (2012) Brazil: Culture [online] available from <http://globaledge.msu.edu/countries/brazil/culture> [9 December 2012] References Great Place to Work (2012) Best Companies in Brazil [online] available from <http://www.greatplacetowork.net/best-companies/latin-america/brazil/best-companies-in-brazil/561-2011> [11 December 2012]

Kotler, P (2002) Marketing Management. 11th edn. New Jersey: Prentice Hall

Kwintessential (2012) Brazil – Language, Culture, Customs, and Etiquette [online] available from <http://www.kwintessential.co.uk/resources/global-etiquette/brazil-country-profile.html> [9 December 2012]

Little, E. and Marandi, E. (2003) Relationship Marketing Management. Hampshire: Cengage Learning EMEA

NewMedia TrendWatch (2012) Brazil [online] available from <http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/42-brazil> [5 December 2012]

Sathler, L. (2010) Open Educational Resources and Distance Learning in Brazil [online] available from <https://edutechdebate.org/open-and-distance-learning/open-educational-resources-and-distance-learning-in-brazil/> [5 December 2012]

Smith, P.R. and Taylor, J. (2004) Marketing Communications. 4th edn. London: Kogan Page

Tavener, B. (2012) New Rules for Brazil Broadband Providers [online] available from <http://riotimesonline.com/brazil-news/rio-business/new-rules-for-brazil-broadband-providers/ [7 December 2012]

Trading Economics (2012) Brazil GDP [online] available from <http://www.tradingeconomics.com/brazil/gdp> [5 December 2012] Physical evidence Deliver high quality training methods. Branding Digital Marketing Training Making our members more effective at what they do such as making better decisions, faster insight and sharper execution. Helping digital marketers from the first day of their careers and are there for them as they grow into senior strategists and industry leaders. We make sure to give our members the best advice we can and drive by giving great value to get people to come back for more. Marketing Objectives Enhance brand awareness by 50% through different promotions techniques

Increase our members by 50%

Gain 40% gold member

5% market share after the first year

To better our affiliation techniques and offer a platinum class after the first year Adaptation 12 Employees
Marketing Team
CRM Team
PR Team People Process Strategy Registration of our membership

Payment plans

Cultura Inglesa Clients Our Office Our Website Conclusion 1. GDP increase
2. Low competitors
3. General Marketing interest
4. Price sensitive
5. Retailer
6. Adaptation Thank You
Full transcript