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Urban Outfitters Marketing Campaign

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by

Emma Tornberg

on 28 January 2013

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Transcript of Urban Outfitters Marketing Campaign

Urban Outfitters Marketing Campaign by Emma, Kelsey, and Dillon The Campaign Benefits Background Advertisements Promotion TV Banner Ads Magazine Ads Billboards Radio Ads Social Media Glee
New Girl
Breaking Bad
Community
American Idol
Portlandia Facebook
YouTube
Yahoo Teen Vogue
Seventeen
Cosmopolitan
GQ 87% of daily trips are taken in personal vehicles.
45% of daily trips are taken for errands and shopping purposes. alternative or indie stations
college radio stations Facebook Page: main channel for the various promotions/sweepstakes
Twitter Account: Platform to build the Urban Outfitters image
Instagram: to showcase the the clothes and items at Urban OUtfitters Back-to-School BOGO on back to school basics Buy a pair of jeans get a shirt half off Buy a backpack get an accessory under $10 free Holiday Sale All sweaters 25% off during the first week of December 2 hour sale after Christmas where all sweaters are 50% off Black Friday "Golden Tickets" on random items around the store. Customer finds out when their items are rung up, giving them 75% off their entire purchase if obtained "Cuz You're Awesome" VI. Schedule of Advertising



Media
Type



Name of
Media



Ja Feb. Mar. Apr. May. Jun. Jul. Aug. Sept. Oct. Nov. Dec. n.










TV ads Glee x x x x x
x x x












New Girl x x x x
x x x x














Breaking Bad x x x
x x x x

















Community x x x x x x x



















American
Idol



















x x x x























Portlandia x x x

























Banner
Ads

























Facebook x x x x x x x x
x x x x




























YouTube x x x x x x x x
x x x x































Yahoo x x x x x x x x
x x x x

































Magazine
Ads

































Teen Vogue x x
x x x




































Seventeen x x x
x x







































Cosmopolitan x x x x
x x









































GQ x x x
x x












































Billboards x x x x x x
x x x x x x














































Radio Ads x x x
x x x
















































Social
Media
















































x x x x x x x x x x
x x In March, inviting all customers on Urban Outfitter's e-mailing list to exclusive coupons and notifications of sales for Urban Outfitter members. VI. Schedule of Advertising
Media
Type



Name of
Media



Ja Feb. Mar. Apr. May. Jun. Jul. Aug. Sept. Oct. Nov. Dec. n.










TV ads Glee x x x x x
x x x












New Girl x x x x
x x x x














Breaking Bad x x x
x x x x

















Community x x x x x x x



















American
Idol



















x x x x























Portlandia x x x

























Banner
Ads

























Facebook x x x x x x x x
x x x x




























YouTube x x x x x x x x
x x x x































Yahoo x x x x x x x x
x x x x

































Magazine
Ads

































Teen Vogue x x
x x x




































Seventeen x x x
x x







































Cosmopolitan x x x x
x x









































GQ x x x
x x












































Billboards x x x x x x
x x x x x x














































Radio Ads x x x
x x x
















































Social
Media
















































x x x x x x x x x x
x x
Media Type Name of Media Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
TV ads Glee x x x x x x x x
New Girl x x x x x x x x
Breaking Bad x x x x x x x
Community x x x x x x x
American Idol x x x x
Portlandia x x x
Banner Ads Facebook x x x x x x x x x x x x
YouTube x x x x x x x x x x x x
Yahoo x x x x x x x x x x x x
Magazine AdsTeen Vogue x x x x x
Seventeen x x x x x
Cosmopolitan x x x x x x
GQ x x x x x
Billboards x x x x x x x x x x x x
Radio Ads x x x x x x
Social Media x x x x x x x x x x x x

Description Urban Outfitters founded in 1970 by Richard Hayne
Company URBN INC,the same company that would later create stores like Anthropoligie and Free People
First store known for "funky" garments and household goods
Spirit of quirkiness and individuality lives on today.
Objectives Primary Objective: Increase market share by 4%
Secondary Objective: Increase sales by 15%
Tertiary Objective: Maintain Image Target Market Primary market: College students and young adults (18-30)
Secondary Market: Teens (13-17) Our Marketing Campaign will increase the market share and sales of Urban Outfitters while maintaining its image. We believe our effective use of advertising and promotion will accomplish the goals of the company. Questions? Thank you for your time!
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