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Copy of Business Model Generation: McDonalds Kid's Meal

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by

Meriam Zriouil

on 24 April 2014

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Transcript of Copy of Business Model Generation: McDonalds Kid's Meal

Business Model Generation: McDonald's Happy Meals
Value Proposicion
Customer Relationship
Customer Segments
Channels
Revenue Streams
Key Activities
Key resources
Key Partners
Cost Structure
-Providing well portioned, fun fast food for kids
-Providing nutritional meal options for parents in a hurry

-Offer different choices of food combinations
-Children

-Daycares

-Schools
-Busy parents; may be in a rush
-Restaurant Chains
-Airports
-Malls
-Catering
-Cooking
-Deliver food
(inside or to car)
-Boxing, portioning
-Advertising (new ad's for each new toy)
-Raw Materials (meat,bun,toppings,fries,nuggets,boxes etc.)
-Toys
-Labor
-McDonald's Brand
-New toys
-Website
-Ronald McDonald House
-Nutritional Options and information
-Advertising/Marketing
-Labor
-Materials
-Research
-Toy manufacturer

-Rights to movie/TV characters

-Sponsors
-Sale of food and toys
-Investment
Full transcript