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BBN Constellation

Networking the Network - optimising the most powerful B2B marketing network in the world
by

Annette Samantha Poyser

on 29 October 2012

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Transcript of BBN Constellation

UNITE VIA NETWORKING
CONSTELLATION NETWORKING THE NETWORK! "Networking is the process of developing and using contacts to increase your business, enhance your knowledge, expand your sphere of influence, or serve the community" FACTS 5 CRITICAL REASONS
TO NETWORK IN BBN CONSEQUENCES GETTING TO KNOW YOU SET GOALS
- E.G. I'M GOING TO SPEAK TO 4 AGENCIES EVERY MONTH
ASSIGN BBN ROLES AND RESPONSIBILITITES
- ENGAGE YOUR STAFF HOLD THEM ACCOUNTABLE
RESPOND TO REQUEST
- WHAT GOES AROUND COMES AROUND
CONTRIBUTE TO BBN NEWSLETTER
- HAVE A VOICE - RAISE YOUR PROFILE
UTILISE AND CONTRIBUTE TO ONLINE RESOURCES
- 'GIVERS GAIN' NETWORKING STRATEGY NEXT LEVEL? TOOLS AND CHANNELS OVERVIEW NETWORKING THE BBN WAY
FACTS ABOUT THE NETWORK
5 CRITICAL REASONS TO NETWORK IN BBN
GETTING TO KNOW EACH OTHER
TOOLS & CHANNELS
A NETWORKING STRATEGY
TAKING IT TO THE NEXT LEVEL NAME
AGENCY / COUNTRY
A SPECIALISM OR USP Introduce yoursleves 30 SECS 16 AGENCIES 18 COUNTRIES 22 CITIES 950 MARKETING
PROFESSIONALS 250 DISCIPLINE
EXPERTS 85 INDUSTRY
EXPERTS WHAT? KNOWLEDGE SHARE WHY? BUILD RELATIONSHIPS HOW? RECRUITMENT AND RETENTION WHEN? EXPAND YOUR INFLUENCE DUH! LEAD GENERATION ...BY REPUTATION
...BY REFERRAL
...BY EARNING IT! BUILD CREDIBILITY! YOU DON'T KNOW WHAT YOU DONT KNOW! BE AWARE IS A PROBLEM HALVED! A PROBLEM SHARED... ...ON PROCESSES
...ON BUSINESS DEVELOPMENT
...ON INDUSTRY INSIGHTS SHARE BEST PRACTICE ...OF AN INDUSTRY SEGMENT
...OF A DISCIPLINE EXPAND OWN KNOWLEDGE VACANCY LISTINGS BBN WEBSITE SUPPORT
EXPERTISE
ADVICE HR TASK TEAM MORE ON THIS LATER... REFERRAL MARKETING NO SURPRISES
EFFECTIVE TEAM WORK GLOBAL ACCOUNT TEAMS CONTRIBUTE
ENGAGE
UNITE BBN ACADEMY WHITE PAPERS
OPINION FORMER
EVENT EXPERIENCES BLOG IT! CREDENTIALS TESTIMONIALS BIOGRAPHIES CASE STUDIES REFERENCES 1-2-1's IDENTIFY BBN TWINS
SCHEDULE 2-4 SKYPE CALLS PER MONTH
DISCUSS:
AGENCY CREDS
INDUSTRY EXPERTISE
DISCIPLINE STRENGTHS - GIVE SUPPORT
WEAK AREAS - NEED SUPPORT
CLIENTS HOMEWORK!! GROW YOUR BUSINESS
BUILD YOUR CREDIBILITY
RAISE AWARENESS
EXPAND YOUR INFLUENCE
IMPROVE PROBLEM SOLVING
EXPAND OWN KNOWLEDGE
OPTIMISE BEST PRACTICE
INCREASE EMPLOYER ATTRACTIVENESS
GAIN OPERATIONAL SUPPORT AND EXPERTISE IF YOU DO... GET LEFT BEHIND
WASTE YOUR FEES
REMAIN UNKNOWN
LACK CREDIBILITY
OTHERS WON'T REFER YOU BUSINESS IF YOU DON'T... CONFERENCES MEETINGS WEBINARS ACADEMIES 13 AGENCY CLIENTS HAVE OFFICES IN THE MIDDLE EAST CREATE LEADS = 13 CLIENT CONVERSATIONS + ABB
AIR PARTNER
GE HEALTHCARE
KINGSPAN
LEASPLAN
PFIZER
SIEMENS
WEG
BAYER
DOW AGROSCIENCE
KUEHNE + NIAGEL
LUFTHANSA CARGO
TRELLEBORG 13 NEW POTENTIAL BUSINESS LEADS BE
PROACTIVE
NOT
REACTIVE BBN IS THE CENTRAL STAR' IN A CONSTELLATION OF INDEPENDENT AGENCIES TETHERED TO ONE ANOTHER TO MAKE THE MOST EFFECTIVE USE OF THE BUSINESS STRENGTHS OF EACH (SERVICES, SKILLS, EXPERTISE, LOCATION).
RELATIONSHIPS BETWEEN AGENCIES ARE THE SOURCE OF DRAMATIC COMPETITIVE STRENGTH. THEY ALLOW AGENCIES TO OPERATE AT A HIGHER LEVEL AND PROVIDE A GREATER AND GLOBALLY WIDER SERVICE THAN THEY CAN ALONE. THE BBN CONSTELLATION a person who has a comprehensive and authoritive knowledge of,
or skill, in a particular area. DEFINITION OF EXPERT: BUSINESS DEVELOPMENT MANAGERS, ACCOUNT DIRECTORS, HEADS OF DEPT/DISCIPLINES NEXT ACTIONS FOLLOW BBN ON LINKEDIN, FACEBOOK AND TWITTER
VISIT AND CONTRIBUTE TO MEMBERS AREA
ATTEND SPEED NETWORKING SESSION
PLAN YOUR 1-2-1'S FOR NEXT 3 MONTHS COMING SOON...
DUMMY'S GUIDE TO BBN NETWORKING ANY QUESTIONS OR COMMENTS?
Full transcript