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“To create a better everyday life for the many people”

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by

yu-chiao tseng

on 2 December 2013

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Transcript of “To create a better everyday life for the many people”

By Johnny, Kenny, Leo, Renee, Angela, Joy, Charlotte

Introduction
Marketing
Take a chair for example...
Brand
Time Line
SWOT
Based on Jim Harvey's speech structures
“To create a better everyday life for the many people”

K
E
A
Ingear
Kamprad
Elmtaryd
Agunnaryd
Overview
Brand
Marketing
SWOT
Conclusion
Intorducing
Timeline
Quality
Design
Wrapping
Display
Commercial
Products
Price
Place
Promotion
2011
2000
1958
First IKEA
1963
1974

1975
1986
1997
First IKEA
overseas
In Germany
Australia
New CEO
Website
E-Shopping
World Largest
Biggest IKEA
What should we make?
What so special for it?
Is that strong enough?
How we pack it?
Yeah sure! I can do this!
Hey they got new stuff!
I think that one's softer!
We should just eat here!
Commercial
High product & service quality
Originality & uniqueness
of concept
Cover entire furnishing
market
Wider targeted customer
groups
Larger Portfolio Suppliers
More Furniture Competitors
Foreign Rules
High start-up costs
4P
Low Price Strategy Is
Always IKEA Emphasized.
Unique, Beautiful,
Wild Range Products.
DMs, Real life marketing,
One day Living cycle
4P
Conclusion
No Customize Service
1947
1951
1943
Name

2009
Full transcript