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Copy of Persuasive Techniques

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Erika Mihoci

on 19 March 2014

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Transcript of Copy of Persuasive Techniques

A method used in writing to get the
audience to agree
with the writer’s point of view.

Persuasive Techniques
A persuasive technique that convinces the reader to follow the crowd rather than using evidence to justify a conclusion or belief.
A persuasive technique in which words are used over and over again to make the reader feel strongly about something.
Word Repetition
A persuasive technique based on the quotes from famous people that attempts to connect a famous or respectable person with a product or item.
A persuasive technique that uses either good or bad descriptions to make the reader feel positively or negatively about something.
Emotionally appealing words that appeal to positive emotions but have no information or research to back it up.
Glittering Generalities
- Shows a one-sided view of a product or topic

- Uses words that direct the reader or viewer to feel, act, or believe the way that the author does

- Little information is given about other points of view
An exaggerated belief, image, or distorted truth about a person or group.

A generalization that allows for little or no individual differences or social variation.
Drawing people in with an attractive offer that is not available and then switching to a less attractive offer that is available
Bait and Switch
Full transcript