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Visual Merchandising

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by

Hector Benitez

on 14 January 2014

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Transcript of Visual Merchandising

Historia De Adidas
Performance
Originals
NEO
HISTORIA
CONOCIENDO EL PRODUCTO
VISUAL MERCHANDISING
DOBLADO
SEGMENTADO
PUNTOS DE IMPULSO DE LA TIENDA
CONOCIENDO EL PRODUCTO
GOLF
RUNNING
FOOTBALL
TRAINING
CATEGORIAS
Y
SUBCATEGORIAS
NITROCHARGE
PREDATOR
F-50
11-PRO
ADI 5
CLIMACOOL
ADIPURE
CLIMALITE
ESSENTIALS
ADIZERO
TECH-FIT
ENERGY BOOST
ADIZERO
RESPONSE
SUPERNOVA
ADISTAR
ADIZERO
TENNIS
BARRICADE
RESPONSE
ADIZERO
CLIMACOOL
CLIMALITE
REAL MADRID
CHELSEA
BAYERN MUNICH
CLUB
FEDERACION
ESPAÑA
ARGENTINA
COLOMBIA
MEXICO
VENEZUELA
AD
IC
OL
OR

BASICO
DENIM
BLUE
VISUAL MERCHANDISING
es la actividad y la profesión de desarrollo de la planta y en las pantallas en tres dimensiones con el fin de maximizar las ventas.
Tanto los bienes o servicios pueden ser mostrados para resaltar sus características y beneficios. El propósito de tales visual merchandising es atraer, involucrar y motivar al cliente a hacer una compra.
Visual merchandising ocurre comúnmente en los espacios de venta
DOBLADO

SEGMENTADO
Por familia




Género (Men o Woman)

Hombre/ Mujer




Categoría:

Performance (Running, Training,
Tennis, Football)
Originals (Blue, Adicolor, Porsche)
PUNTOS DE IMPULSO DE LA TIENDA

VITRINA
MESA
Full transcript