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Advertising Fallacies

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by

Heather Eve

on 7 January 2016

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Transcript of Advertising Fallacies

Ad Hominem
Attacking the person rather than the argument
Begging the Question
Circular reasoning--using the argument itself to "prove" the conclusion
Post Hoc Ergo Propter Hoc
In Latin: after this, therefore resulting from it
Cherry Picking
Selecting only evidence that will support your argument and leaving the rest out
False Attribution
Referencing an irrelevant, biased, or unreliable source to support an argument
Advertising Fallacies
Correlation Proves Causation
Bandwagon
Choosing an argument based on popular support or using popular support as evidence for your argument
Straw Man
EX:
"Dogs are awesome because I love them, and I only love awesome things"
Using a correlation/coincidence as proof that that one causes the other
Source: http://www.tylervigen.com/spurious-correlations
"According to the Marlboro National Research Society, tobacco and cigarettes have been proven as harmless"
EX: "Senator Jones says that we should not fund the attack submarine program. I disagree entirely. I can't understand why he wants to leave us defenseless like that."
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