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Pengaruh Kualitas Produk Terhadap Kepuasan Tamu di Restoran

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Humaida Fathonah

on 31 March 2015

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Transcript of Pengaruh Kualitas Produk Terhadap Kepuasan Tamu di Restoran

"Pengaruh Kualitas Produk Terhadap Kepuasan Tamu di Restoran Indischetafel Bandung"
Humaida Fatonah
201117536
Administrasi Hotel / 8 B
Sekolah Tinggi Pariwisata Bandung
Maret 2015
POLA PIKIR PROYEK AKHIR
INDIKATOR
DUGAAN PENYEBAB
RUMUSAN MASALAH
Kepuasan tamu dipengaruhi oleh
kualitas produk restoran
Identifikasi Masalah
1. Bagaimana kualitas produk di Restoran Indischetafel Bandung?

2. Bagaimana kepuasan tamu di Restoran Indischetafel Bandung?

3. Bagaimana pengaruh kualitas produk terhadap kepuasan tamu di Restoran Indischetafel Bandung?
Kerangka Teori
Kualitas Produk
Kotler (2002)
Metode Penelitian
1. Asosiatif Hubungan Kausal
- Variabel Independen
- Variabel Dependen
2. Teknik Pengumpulan Data
- Wawancara
- Kuesioner
- Studi Kepustakaan
- Studi Dokumentasi

3. Teknik Pengambilan Sampel
- Probability Sampling
4. Teknik Pengolahan Data
- Skala Likert
ANALISIS
REKOMENDASI
KESIMPULAN
SEMINAR USULAN PENELITIAN
5. Teknik Analisis Data
- Korelasi Rank Spearman
Keluhan Tamu
Kualitas produk restoran yang belum memenuhi kepuasan tamu
John R. Walker (2008:121)
Food & Beverage
Service
Atmosphere
Convenience
KEPUASAN KONSUMEN
Perceived Performance
Expectations
Sekian dan Terimakasih
Full transcript