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The Canadian Tire Corporation
Transcript of The Canadian Tire Corporation
Established in 1922 by brothers John W. and Alfred J. Billes
Started out in the automotive industry with the intent to capitalize on the growing auto trade
Canadian Tire Corporation was created in 1927 as one of the first companies towards the movement of dealer-owner businesses
Canadian Tire Corporation follows an M form structure
Separate profit and loss divisions
Allows each entity to have its own manager, form, and structure
It meets Canadian Tire Corporation's need for diversity and acquisition strategies
FGL to Eastern Canada
Increase innovation/technology across the stores
Adding tablets that allow customers to search for products
Add LED screens for advertising and customer interaction
Employ Android Pay and Apple Pay
Open new ‘Showcase’ stores across Canada
Increase multicultural marketing
72% of Canadians admitted to participating in an outdoor activity close to home in 2013
Broaden Canadian Tires multicultural marketing by incorporating Canadians of all backgrounds participating
Example: camping equipment
CURRENT FIRM STRATEGIES
Corporate Level Strategy
"Brand Led Organization"
Extra emphasis on the perceived value of their products
PRODUCT LINES, SCOPE OF FIRM AND FIRM SIZE
“We are a proud Canadian company that knows life in Canada better than anyone else. We offer products and services that help Canadians live active, healthy lives and our store network and staff connect communities from coast-to-coast”
“Create sustainable growth by being a national champion and Canada’s most trusted company. We will grow from our strengths-leveraging our brands, core capabilities, assets, and extraordinary people”
By: Shelby, Ashley, Andrea, BJ, Shale and Brian
CANADIAN TIRE CORPORATE STRUCTURE
Continue to improve e-commerce site
Add home shipping
Transition to "omni-retail"
Digital world compliments the physical world
Mergers and Acquisitions
Strengthening and Growing the portfolio of brands
Forzani Group, Mark's, Financial Services