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Air Asia Airlines

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by

Rizky Fahzan

on 29 April 2015

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Transcript of Air Asia Airlines

Sejarah Singkat Air Asia
1. Apa SWOT dari maskapai penerbangan Air Asia?
2. Strategi apa yang digunakan oleh maskapai penerbangan Air Asia?
3. Apa latar belakang maskapai penerbangan Air Asia dalam menggunakan strategi tersebut?

Rumusan Masalah
Analisis SWOT Air Asia
Strategi Marketing Air Asia
M. Arif Alamsyah
M. Rizky Fahzan
Prayogo Dwiharyono
Wisena Ayundari

Air Asia Airlines
# Air Asia, awalnya dimiliki Oleh DRB-HICOM.

# Di Indonesia, Air Asia awalnya bernama PT. AWAIR Internasional yang berdiri pada tahun 1999.

# Pada tahun 2004, AWAIR di akuisisi oleh Air Asia Indonesia.
# Strategi yang digunakan Air Asia adalah Low Cost Carrier
(LCC)
.

# Apa itu
Low Cost Carrier?

# Latar belakang pemilihan Strategi
LCC.


Kesimpulan
Full transcript