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BMW GROUP.

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by

Philip Baron

on 22 March 2015

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Transcript of BMW GROUP.

BMW Group.
A strategic analysis.
AGENDA.
Company Profile
PESTEL
Five Forces
Key Resources
Triple Bottom Line
SWOT

COMPANY PROFILE.
Founded in 1916
Headquartered in Munich

BMW WORLDWIDE.
VISION.
Three brands, one vision - to become
even better
. Thanks to our uncompromising
focus on premium
, BMW Group automobiles and motorcycles
inspire
more people around the world today than ever before.
MISSION.
The BMW group is the world's leading provider of
premium products
and
premium services
for individual mobility.
VALUES.
Long-term value in times of change
Growth, Shaping the future, Profitability
Responsibility for society and ecology (DJSI)
Threat of
Substitutes
Threat of
new Entrants
Bargaining Power
of
Buyers
Bargaining Power
of
Suppliers
Internal
Rivalry
FIVE FORCES.
BARRIERS OF ENTRY.
High capital requirements
Highly skilled technicians
and engineers
Complex product
Importance of reputation
SUPPLIER POWER.
High transaction costs
Customized parts
High switching costs
BUT
BMW mostly key account
BUYER POWER.
to
to
Single buyer
Brand identification normally high
Licensed dealers
Brand identification normally low
THREAT OF SUBSTITUTES.
Changes
in
Customer needs
Ecology
Technology
PESTEL.
P E S T E L
Parliamentarian Democracy
Presidential Democracy
Socialist Single-Party State
GOVERNMENTAL SYSTEMS.
ECONOMY.
ECONOMIC GROWTH.
AGEING POPULATION.
AGEING POPULATION.
URBANIZATION.
PSYCHOLOGY OF BUYING.
Rational
Emotional
Rational
TECHNOLOGICAL CHANGE.
Assistance systems
Self driving cars
Electric cars
Communication systems
Lightweight cars
GLOBAL WARMING.
SWOT.
S
W
O
T
STRENGTHS.
Reputation
Innovation
Responsiveness
WEAKNESSES.
High cost structure
Lack of diversified portfolio
3 KEY RESOURCES.
Brand Image
Workforce
Supplier Relationships
BRAND IMAGE.
WORKFORCE.
Most reputable company
14th in the world
Valuable - Rare - Imitatable - Substitutable
Skilled
Diversed
Valuable - Rare - Imitatable - Substitutable
SUPPLIER RELATIONS.
Valuable - Rare - Imitatable - Substitutable
COMPETITIVE DISADVANTAGE?
TRIPLE-BOTTOM-LINE APPROACH.
SOURCES. (1)
Company Profile

http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/strategie/strategie.html
http://www.bmw.com/com/en/insights/corporation/bmwi/sustainability.html#production
https://www.bmwusfactory.com/manufacturing/production-process/assembly/
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/investor_relations/fakten_zum_unternehmen/strategie.html
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/fakten_zum_unternehmen/kennzahlen.html
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/geschaeftsbereiche/geschaeftsbereiche.html
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/BMW-Group-Mission-Statement.htm
http://www.bmw.com/com/en/
http://en.wikipedia.org/wiki/BMW
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/investor_relations/fakten_zum_unternehmen/kennzahlen.html
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/standorte/standorte/index.html



http://www.welt.de/wirtschaft/article137384383/Welle-der-Internet-Zensur-empoert-Auslandsfirmen.html
http://www.zeit.de/mobilitaet/2015-01/ces-autonomes-fahren-gesetze
http://www.zeit.de/mobilitaet/2013-10/autolobby-bundesregierung-co2
http://www.handelsblatt.com/unternehmen/industrie/elektromobilitaet-autoindustrie-fordert-steuerrabatte/10283660.html
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/verantwortung/whats_next/demografischer_wandel.html
http://german.china.org.cn/business/txt/2011-09/07/content_23372648.htm
http://www.forbes.com/sites/kenrapoza/2011/09/05/within-a-generation-china-middle-class-four-times-larger-than-americas/
http://data.worldbank.org/country/china
http://www.welt.de/wirtschaft/article128425481/China-zieht-fuenf-Millionen-Autos-aus-dem-Verkehr.html






SOURCES. (2)

http://phys.org/news/2015-02-tesla-google-apple-silicon-valley.html
http://media.daimler.com/dcmedia/0-921-1775416-1-1778134-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0.html
http://www.forbes.com/sites/aliciaadamczyk/2015/01/07/is-the-mercedes-benz-f015-luxury-in-motion-concept-vehicle-the-future-of-mobility/
http://www.statista.com/statistics/287620/luxury-vehicles-united-states-premium-vehicle-market-share/


http://german.china.org.cn/business/txt/2015-02/03/content_34725231.htm
http://www.fastcoexist.com/3027876/millennials-dont-care-about-owning-cars-and-car-makers-cant-figure-out-why
http://www.bmw-brilliance.cn/cn/en/index.html
http://www.faz.net/aktuell/wirtschaft/wirtschaftspolitik/warum-china-gegen-auslaendische-autofirmen-vorgeht-13096026.html
http://en.wikipedia.org/wiki/Urbanization_in_the_United_States
http://www.spiegel.de/wissenschaft/mensch/neue-bevoelkerungsstudie-bald-sieht-deutschland-ganz-schoen-alt-aus-a-595104.html; http://www.nevels.de/images/deutschlandaltert.jpg
http://www.welt.de/motor/article13420051/Immer-weniger-junge-Menschen-besitzen-ein-Auto.html
https://hbr.org/2010/03/the-globe-how-bmw-is-defusing-the-demographic-time-bomb
http://www.forbes.com/sites/bigbangdisruption/2013/05/09/welcome-to-the-world-of-better-and-cheaper/


Porter’s Five Forces

http://www.boerse.de/chart-tool/BMW-St/DE0005190003
http://www.buzzriders.com/2014/03/zahlenbomben-globaler-wettkampf-der-drei-premiummarken/
https://www.uni-due.de/~hk0378/publikationen/2014/201404_GAK_page_200-202.pdf
http://www.euractiv.com/sections/innovation-enterprise/car-sharing-struggles-challenge-private-owners-germany-311239
http://www.autocar.co.uk/car-news/motoring/bmws-new-car-sharing-scheme
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/verantwortung/lieferkette/ueberblick.html
http://www.bmwusa.com/standard/content/vehicles/2015/bmwi/default.aspx
PESTLE

http://www.imf.org/external/pubs/ft/survey/so/2015/NEW012015A.htm
http://www.strategyand.pwc.com/perspectives/2015-auto-trends
http://www.boerse-frankfurt.de/de/waehrungen/eur+usd+cur+EU0009652759
http://www.finanzen.net/leitzins/
http://www.boerse-frankfurt.de/de/aktien/indizes/cx+commodity+i+usd+DE000A0JZKN8 http://static.guim.co.uk/sys-images/Environment/Pix/columnists/2014/1/16/1389886509185/Beijing-air-pollution-001.jpghttp://www.handelsblatt.com/politik/international/umweltbewusstsein-chinas-neue-liebe-zur-natur/8492290.html
SOURCES. (3)
Key resources

http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/verantwortung/diversity_inclusion/vielfalt.html
http://www.bmw.com/com/en/insights/corporation/bmwi/sustainability.html#production
https://www.bmwusfactory.com/manufacturing/production-process/assembly/
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/geschaeftsbereiche/geschaeftsbereiche.html
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/verantwortung/lieferkette/ueberblick.html
http://www.faz.net/aktuell/wirtschaft/neue-mobilitaet/die-silicon-valley-autos-von-google-tesla-und-apple-13428695.html
http://www.iwr.de/news.php?id=28147
http://www.zeit.de/2007/13/Elektroauto
http://www.hanser-automotive.de/aktuelle-branchen-news/article/eb-automotive-innovationslabor-im-silicon-valley.html

SOURCES. (4)
SWOT
http://www.cycleworld.com/2014/10/21/2015-bmw-s1000rr-sportbike-motorcycle-review-first-ride-photos-specifications/
http://www.irishexaminer.com/ireland/reputation-makes-bmw-the-ultimate-selling-machine-228256.html
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_events/_pdf/2013/BMW_Group_AIC_2013-03-20_Statement_Dr_Eichiner.pdf
http://www.automotive-eetimes.com/en/carmakers-lead-german-industry-in-r-d-spending.html?cmp_id=7&news_id=222903916
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_events/_pdf/2013/BMW_Group_AIC_2013-03-20_Statement_Dr_Eichiner.pdf
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_events/_pdf/2013/BMW_Group_AIC_2013-03-20_Statement_Dr_Eichiner.pdf
http://www.oecd-ilibrary.org/docserver/download/5k95xtcmxltc.pdf?expires=1424644690&id=id&accname=guest&checksum=8935D2CC3AA80F2B0D6FE7ACE8A5A393
http://europe.autonews.com/article/20140618/ANE/140619884/bmw-sees-big-growth-potential-in-china-for-auto-finance
http://en.wikipedia.org/wiki/BMW
http://www.reuters.com/article/2014/12/04/us-bmw-outlook-idUSKCN0JI1EG20141204


THANK YOU.
Presentation

by


Philip Baron
Anna-Lena Binkowska
Tobias Klein
Oscar Westerink

Triple Bottom Line Approach
http://www.bmw.com.cn/cn/en/insights/csr/educational/education_support.html
http://www.bmw.com.cn/cn/en/insights/csr/environmental/2011_green_tree.html
http://www.bmw.com.cn/cn/en/insights/csr/environmental/ecological_environme
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/ir_services/
_pdf/sri_capital_markets_day/02_Social_responsibility_at_the_BMW_Group_Feuchtmayr.pdf
http://www.sustainability-indices.com/review/industry-group-leaders-2014.jsp

Commodity prices
Base rates
Exchange rates
...
Economic growth
Middle class
OPPORTUNITY CHINA.
LEGAL.
Environmental regulations
TTIP
Full transcript