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ADIDAS PEST ANALYSIS

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by

Pedro Araujo

on 4 December 2013

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Transcript of ADIDAS PEST ANALYSIS

POLITICAL
SOCIOLOGICAL
*Due to Americans listening to rap music, Adidas has hired rappers to mention their company in songs.
*Due to Germany`s main sporting company being Adidas, it has become a symbol of Germany.
*Events such as the FIFA World Cup, have captured Adidas`s attention.
ECONOMICAL
*Even with the global crises, Adidas has kept growing.
*Due to the crises, the capital directed to the American marketing will have to be increased.
*Due to the wants of the Chinese people, Adidas investment may not pay off.
TECHNOLOGICAL
*Due to society preferring socially responsible companies, Adidas has improved its products`s quality by using rubber as it helps the environment.
*Due to Chinese factories costs being lower, Adidas set most its productions to China.

P.E.S.T
ANALYSIS

*Adidas bans any political contributions
*Certain products that can be released are limited in countries
*Us government increase of taxation to shoes will give a negative impact to Adidas`s profit.
*The Chinese people`s riots may negatively effect Adidas`s productions.
*Some secular states affect the types of products supplied.
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