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Social Media is Addictive II

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Katherine Rivera

on 5 October 2012

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Transcript of Social Media is Addictive II

Katherine Rivera
Introduction to Computers & Applications (01:198:110 Section 26)
Udaya Kasibhatla
Professor Frances Trees
5 October 2012 Social Media is Addictive Introduction: What makes the social media addictive? This presentation will investigate this question by presenting: The definition of social media addiction

Interesting findings on social media addiction

Why are users addicted to social media? (Digital Oxytocin)

Tips on how to avoid social media addiction But first, why do people use the social media? When users use their social media accounts to the excess by constantly checking for updates or constantly "stalking" their peers' profile pages for hours info provided by: http://personalweb.about.com/od/socialmediaaddiction/a/Social-Networking-Addiction.htm Definition of Social Media Addiction Harvard University, researchers hooked up people to MRI machines found that self-disclosure information, which is practiced in social media, stimulates the brain's pleasure like what food and sex do. Researchers in Chicago University concluded, "social media addiction can be stronger than addiction to cigarettes and booze." Interesting Findings on Social Media Addiction info provided by
info provided by: http://personalweb.about.com/od/socialmediaaddiction/a/Social-Networking-Addiction.htm The more time users spend on the social media, its environment encompasses trust, the more trusting they become. According to neuroeconomist Paul Zak, "I got on Twitter for 10 minutes...In those intervening 10 minutes my oxytocin levels had risen 13.2%--as much as a groom at a wedding." Oxytocin is a hormone that influences behavior by promoting empathy, trust, and generosity. It is also known as the "cuddle hormone" because it is active when a mother nurses her baby. The social media gives us the same trust and warm, cuddly feeling, which is promoted by oxytocin, we experience during face-to-face interaction. Why are we addicted to social media? Digital Oxytocin info provided by: http://www.fastcompany.com/1767125/digital-oxytocin-how-trust-keeps-facebook-twitter-humming 1. Spend numerous amount of time thinking about using the social media
2. Feel the urge to use the social media more and more
3. Use the social media in order to forget about personal problems
4. Unsuccessfully tried to cut down use of social media
5. Become restless if prohibited to use social media
info provided by: http://www.huffingtonpost.com/2012/05/08/facebook-addiction-scale-social-media_n_1499738.html Signs of Social Media Addiction So is the social media damaging to our brain?
Wait in line at the DMV
Do their taxes
Give up an hour of sleep each night for a year
Run a marathon
Sit in traffic
Get a root canal
Spend a night in jail
Give up their air conditioner/heater How extreme can social media addiction be? info provided by: http://news.yahoo.com/social-media-addiction-based-fear-missing-143357943.html According to the article, "Social Media Addiction Based on Fear of Missing", nearly 40 of the respondents, who are social media users, who replied to a study based on the use of the social media would rather: THAN GIVE UP THEIR SOCIAL NETWORKING WEBSITES Tips on how to beat social media addiction: 1. Try to limit your time on the social media by setting yourself a proper schedule on using your accounts.

2. Find other fun activities to invest your time in, such as exercise. 3. Try to cut down on the amount of social media accounts you possess. For ex: Instead of having Twitter, Tumblr, and a Facebook account, try to maybe just have a Twitter account.

4. In order to prevent distraction, use applications such as Self Control, which is available for the Mac. Self Control in particular allows you to add your distracting sites to your blacklist for a period of time in order for you to put all your focus on your work. Tips on how to avoid social media addiction Social media addiction is defined as having the strong urge to excessively use the social media in order to "stalk" peers' profile pages or to use as distraction by serving as entertainment. Conclusion: Main findings from research As users use the social media for a period of time, they begin to feel a sense of trust, which is promoted by the increased levels of oxytocin as they constantly use the social media, that makes them want to stay on the site even more. In order to avoid social media addiction, users must be extremely self-motivated and focus all of their attention into their work or activities. Research shows that social media addiction is serious, reaching addiction levels beyond alcohol and cigarettes and that one of the reasons why social media addicts are extremely obsessed with the social media is because they use it in order to gain information about themselves from how their peers view them.
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