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Understanding the visitors' experience
Transcript of Understanding the visitors' experience
Not necessarily in contact with AM
The product has a life (and image) of its own
the visitors' experience
New meeting facilities
+60% since 2008
no small deal?
the visitors' experience:
from data to action !
€1 spent in tourism promotion
generates €44 for the city
AM is in contact with visitors:
- after their stay
Production costs: -66%