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Understanding the visitors' experience

A presentation by Olivier Ponti - Manager Research - Amsterdam Marketing.
by

Olivier Ponti

on 25 September 2014

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Transcript of Understanding the visitors' experience

Manager Research
Thank you!
o.ponti@iamsterdam.com
Moving
Little time
Diversity
Not necessarily in contact with AM
International
context
The product has a life (and image) of its own
Italië
Olivier Ponti
Understanding
the visitors' experience
New meeting facilities
+60% since 2008
Manager Research
Metropool
Amsterdam
in cijfers
Olivier Ponti
Manager Research
Why is
no small deal?
BIG DATA
Understanding
the visitors' experience:
from data to action !
Olivier PONTI
Manager Research
Research
In Amsterdam,
€1 spent in tourism promotion
generates €44 for the city
The challenge
AM is in contact with visitors:
- before,
- during,
- after their stay
Sales: +26%
Production costs: -66%
Full transcript