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Creating Your Website

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by

Gina Lundy

on 5 February 2014

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Transcript of Creating Your Website

Website Development Timeline
2013
Step 1
Step 2
Step 3
Step 4
Tips on shopping for a Domain Name
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Domain Names
Hosting
Domains & Hosting
Domain Name Servers (DNS)- What are they?

Domain Name Registrars - Who should I use?

Hosting - What does it mean?

Do I really need all of these things?
Search Engine Optimisation
Why is SEO important?
To make sure your site is picked up in internet searchs:

Blog Posts
Sitemaps - XML file
https://www.google.com/submityourcontent/
RSS Feed - enable feed burn button
Social Media
Meta-data - Alt Text, tag images
Google Webmaster Tools
http://www.google.com/webmasters/tools/
Google Analytics:
http://www.google.com/analytics/
Choosing Your Domain Name
Make it short, memorable, and easy to spell.

Don't be tempted by cheap, exotic extensions like ".ws" or ".to". Unless your site has a very specific niche (e.g. military, government, education), stick with ".com", ".org", ".net", or even ".info" if you must.

Make it meaningful. If you're opening an online store for children's pyjamas, "the-colourful-zebra.co.uk" will be less efficient than "colourful-zebra-pyjamas.co.uk" (unless you already have a strong brand called The Colourful Zebra).

Consider including your site's major keyword in your domain name. This will help your search engine ranking, and will also make your domain name more informative .
Which DNR?
A domain registrar who is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN)

A registrar that will not charge fees for transferring domain names to or from them (in case you ever decide to move your domain names to another registrar).

A registrar who offers free "auto-renew" services—you wouldn't want to lose your domain because you lost track of time.

Good prices for the first year and for all subsequent renewals. It won't do to buy a £1.99 domain for the first year, which then renews at £30.
Domain Name Registrars & Hosting
www.ipage.com
ww.fatcow.com
www.godaddy.com
www.justhost.com
www.dotster.com
www.1and1.com
www.34sp.com
www.networksolutions.com
www.easily.com
www.heartinternet.co.uk
www.bluehost.com
www.laughingsquid.com
www.dreamtemple.com
www.mediatemple.com
Creating Your Website
Register Domain Name with DNS or through your host.

Alternatively, use host's address e.g. cargo collective, tumblr, foliosites e.g https://gina-lundy.squarespace.com/academy/
Build Website Content
Options:
Content Manage your website using a template and wordpress

Customise your content using code - CSS (Cascading Style Sheets) or HTML (Hyper Text Markup Language).

Work with a designer to build a bespoke site
All Killer, No Filler!
Choose A Domain Name
Before going 'live' with your new site, test it out amongst friends/colleagues/tutors.

Seek feedback, make any adjustments, check spelling!

When you're ready, contact your host and proceed to transfer the website content to the appropriate domain name. This can take up to 48 hours.

Website is LIVE!!!

Logo
Title
Branding - does this match your logo/promo material?
Image Galleries - well organised - consider flow, pace, get help editing
Contact Info
About section / Biog
Artist Statement
Tear Sheets
Link to Blog
Social Media widgets - FB, LN, Twitter, INstagram, Pinterest etc
Downloads - pdf portfolio, CV
Client Testimonials, Client List
What is a site map and how do I create one?
Creating great content that performs well in Google search results:
Webmaster Academy:
create great sites that perform well in Google search results

http://support.google.com/webmasters/bin/static.py?hl=en&page=checklist.cs&tab=1095542a
Creating Content -
Some Contemporary Website Templates
www.wordpress.org

www.photocrati.com

www.viewbook.com

www.mrsite.com

www.foliosites.com

www.squarespace.com

www.weebly.com
www.Weebly.com:
easy to use, drag and drop website, free hosting:
www.ginalundy.co.uk

hosted by www.squarespace.com
http://vimeo.com/45734056



Domain Registered with www.34sp.com

Content Managed, SEO, google analytics
www.squarespace.com:
'everything you need to create an exceptional website'
Full transcript