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Creating Your Website
Transcript of Creating Your Website
Tips on shopping for a Domain Name
Domains & Hosting
Domain Name Servers (DNS)- What are they?
Domain Name Registrars - Who should I use?
Hosting - What does it mean?
Do I really need all of these things?
Search Engine Optimisation
Why is SEO important?
To make sure your site is picked up in internet searchs:
Sitemaps - XML file
RSS Feed - enable feed burn button
Meta-data - Alt Text, tag images
Google Webmaster Tools
Choosing Your Domain Name
Make it short, memorable, and easy to spell.
Don't be tempted by cheap, exotic extensions like ".ws" or ".to". Unless your site has a very specific niche (e.g. military, government, education), stick with ".com", ".org", ".net", or even ".info" if you must.
Make it meaningful. If you're opening an online store for children's pyjamas, "the-colourful-zebra.co.uk" will be less efficient than "colourful-zebra-pyjamas.co.uk" (unless you already have a strong brand called The Colourful Zebra).
Consider including your site's major keyword in your domain name. This will help your search engine ranking, and will also make your domain name more informative .
A domain registrar who is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN)
A registrar that will not charge fees for transferring domain names to or from them (in case you ever decide to move your domain names to another registrar).
A registrar who offers free "auto-renew" services—you wouldn't want to lose your domain because you lost track of time.
Good prices for the first year and for all subsequent renewals. It won't do to buy a £1.99 domain for the first year, which then renews at £30.
Domain Name Registrars & Hosting
Creating Your Website
Register Domain Name with DNS or through your host.
Alternatively, use host's address e.g. cargo collective, tumblr, foliosites e.g https://gina-lundy.squarespace.com/academy/
Build Website Content
Content Manage your website using a template and wordpress
Customise your content using code - CSS (Cascading Style Sheets) or HTML (Hyper Text Markup Language).
Work with a designer to build a bespoke site
All Killer, No Filler!
Choose A Domain Name
Before going 'live' with your new site, test it out amongst friends/colleagues/tutors.
Seek feedback, make any adjustments, check spelling!
When you're ready, contact your host and proceed to transfer the website content to the appropriate domain name. This can take up to 48 hours.
Website is LIVE!!!
Branding - does this match your logo/promo material?
Image Galleries - well organised - consider flow, pace, get help editing
About section / Biog
Link to Blog
Social Media widgets - FB, LN, Twitter, INstagram, Pinterest etc
Downloads - pdf portfolio, CV
Client Testimonials, Client List
What is a site map and how do I create one?
Creating great content that performs well in Google search results:
create great sites that perform well in Google search results
Creating Content -
Some Contemporary Website Templates
easy to use, drag and drop website, free hosting:
hosted by www.squarespace.com
Domain Registered with www.34sp.com
Content Managed, SEO, google analytics
'everything you need to create an exceptional website'