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Cradle to Cradle

Chapter 5: Respect Diversity

Sarah Guensche

on 6 March 2013

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Transcript of Cradle to Cradle

Cradle to Cradle
Respect Diversity Sarah Günsche Connecting to Natural
Energy Flows Form Follows Evolution Diversity Soap **Innovative Idea** Questions Companies Should Ask Themselves Saltbox Houses of
Colonial New England "Feedforward" Sailboat vs. Steamship Goals for Local Sustainability Waste = Food Principle Human Systems & Industries All Sustainability is Local Nourish rather than contaminate
Create meaningful occupations
Enhance the region's economic & physical health
Accrue biological and technical health for the future
Recognize interdependence
Expand design considerations and recognize distant effects
Build with local materials whenever possible and involve local people in the building process Connect to local material and energy flows
Connect to local customs, needs, & tastes
Local sustainability is not limited to materials
Consider not only physical materials but physical processes and their effect on the surrounding environment Ralph Waldo Emerson noted lack of "Aeolian Kinetic"
Recycleable Vessel vs. Steel Rust Bucket
Industrial Revolution gave humans unprecedented power over nature High south side with windows (winter sun)
Large maple to the southwest (shade in summer)
Central fireplace and chimney mass (provided warm hearth at the heart of the home
Low north roof to lock in heat (evergreen trees were planted outside north wall to help keep the heat inside)
Both the structure and the surrounding landscape worked together as total design Companies rely on feedback
They look back to assess previous failures & successes, or they look at the what the competition is doing
Companies should ask themselves what will work in the future, instead of focusing only on what has worked in the past & present What kind of world do we intend, and how might we design things in keeping with that vision?
How can our products and systems help to create and sustain the world, so that future generations are enriched by what we make, not tyrannized by hazards and waste?
What can we do now to begin the process of industrial re-evolution? Stop promoting a one-size-fits-all aesthetic
Industries should design for "mass" customization
Allow packaging & products to be adapted to local tastes & traditions without compromising the integrity of the product
Diversity enriches the quality of life and can inspire creative change Please
Litter!!! Ecology Economy Equity A Diversity of "Isms" Cradle to Cradle
by: William Donough
& Michael Braungart The Fittest Survive, The Fitting-est Thrive In healthy, thriving natural systems it is actually the fitting-est who thrive
Fitting-est implies an energetic and material engagement with place, and an interdependent relationship to it
The vitality of ecosystems depends on relationships
Every creature is involved in maintaining the entire system Over millions of years, each ant species has evolved to fit its particular location, developing features and behaviors that enable it to carve out a habitat and to find the energy and nourishment it needs In 1992 a model waste treatment system developed by Michael Braungart and his colleagues was opened at Silva Jardin, in the province of Rio, Brazil. It was locally fabricated using clay pipes that carried waste water from village residents to a large settling tank, then into an intricately connected series of small ponds full of an astonishing diversity of plants, microbes, snails, fish, and shrimp. The system was designed to recover nutrients along the way producing clean, safe drinking water as a by-product. Farmers competed for access to this purified water and to the sludge’s valuable nitrogen, phosphorus, and trace materials as nutrients for farming. Instead of being a liability, the sewage was from the outset perceived and treated as an asset of great value. Nuclear power plants and other large-scale energy providers throw off tremendous heat energy that goes unused and often disrupts the surrounding ecosystem
Smaller utilities are able to harness waste
“Intelligent” appliances
Your appliance could decide when to buy power and when to turn to a block of eutectic salts or ice that it conveniently froze the night before A Transition to Diverse
& Renewing Energy Flow From an eco-effective perspective the design of conventional wind-power plants is not always optimal.
New wind farms are huge (as many as a hundred wind turbines grouped together) which requires high-powered transmission lines as well as new giant towers
Modern windmills are not designed as technical nutrients with ecologically intelligent materials Reap the Wind! Wind turbines should be spread out across the land at a scale appropriate to it and should be made from safe, local materials
Example: Dutch Windmills "Imagine A Building Like a Tree, A City Like A Forest"
Imagine a building that could purify the air, create shade and habitat, enrich soil, and change with the seasons, eventually accruing more energy than it needs to operate Consider not only how a product is made but how it is to be used
In a cradle-to-cradle conception, a product will have many uses, and many users over time and space
Example: Styrofoam packaging could be enriched with a small amount of nitrogen
Instead of feeling guilty when they are finished eating, people could enjoy throwing their safe, healthy nutripackage out the train window onto the ground, where it would quickly decompose and provide nitrogen to the soil
We could even plant signs that say “Please Litter” A Diversity of Needs & Desires Currently, soap is designed to work the same way in every imaginable location and ecosystem
Shipping water (in the form of liquid detergent) increases transportation expense and is unnecessary
Soap could be delivered in pellet or powder form and sold in bulk
Different types of pellets and powder might be used for places with hard water or soft water  Manufacturers could design washing machines to recover detergent and use it again and again, preloading each machine with two thousand loads’ worth of internally recycling detergent (currently only 5% of a standard measure of detergent is actually consumed in a typical laundry cycle) Economy/Economy Economy/Equity Equity/
Economy Equity/Equity Equity/Ecology Ecology/Equity Ecology/Ecology Ecology/Economy Economy/Ecology An “ism” is an extreme position disconnected from the overall structure, this can create extreme havoc—think of the consequences of fascism, racism, sexism, Nazism, or terrorism
Even ecological concern, stretched to an ism, can neglect social, cultural, and economic concerns to the detriment of the whole system What is an "Ism"? Some believe that the interests of commerce and the environment are inherently in
conflict, but this is not necessarily the case Design should deeply respect diversity on all levels
Our products and processes can be most deeply effective when they most resemble the living world
We can/should use technology to harness nature to human purposes
Natural systems take from their environment, but they also give something back An Industrial Re-evolution
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