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HP SWOT Analysis

MBA 261 Presentation

Ali Shahni

on 12 February 2013

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Transcript of HP SWOT Analysis

Strengths Weaknesses Opportunities Threats Prominent Brand Name Recognition Successful Strategic Acquisitions Weak Market Segment Integration Expanding presence in cloud computing market Projected decreases in the IT markets Hyper-competitive environment Prepared by Ali In the late 90's, changed its strategy from being only in B2B market to being in consumer market as well

As a result of this strategy, many current consumer products are business models without costly features to satisfy consumer market needs

According to Interbrand.com, 15th most recognizable brand in 2012 Best Global Brands HP’s major mergers and acquisitions in recent years:
Compaq Computer Corporation in 2002
Electronic Data Systems Corporation (EDS) in 2008
3Com, a provider of computer network equipment, in 2010

This growth allows it to increase its competitiveness as well as create value for both investors and customers lacks significant software product or manage consulting services when compared to major competitors such as IBM

For example, IBM is establishing management consulting divisions to provide more comprehensive and integrated range of services In 2008, HP with Intel and Yahoo! created a global multi-data center for cloud computing research and education

In 2009, HP announced HP Cloud Assure, a new SaaS (Software as a Service) designed to assist businesses to safely and effectively adopt cloud-based services

The increasing demand for cloud computing is likely to create demand for HP’s solutions in coming years

The global spending on cloud computing is forecast to cross a value of over $40 billion in 2013 Forecasters predict a decrease in the worldwide demand for various IT products offered by HP

The economic slowdown has negatively affected many market segments, including IT

HP has experienced this decline not only in the US but also in its global markets Companies such as Dell, Toshiba, and Lenova Group are its main competitors

It competes in terms of price, quality, brand, technology, reputation, distribution and range of products

In some regions, the company faces competition from local companies
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