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Turn Eyes: Use WordPress to create a cutting edge website

Presented at the NIRSA Marketing Institute, November 2012
by

Kendra Bayne

on 3 April 2013

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Transcript of Turn Eyes: Use WordPress to create a cutting edge website

Turn eyes: Use WordPress to
create a cutting edge website Kendra Bayne
Coordinator, Marketing
University Recreation What is WordPress? Started in 2003 and is currently largest self-hosted blogging system in world. 72.4 million websites around globe (March 2012) End of 2011: estimated 20-25% of all new websites published were built using WordPress. In comparison to other content management systems... Planning Weaknesses of current webpage Static--no CMS
Information manually removed upon end date
Only access NetObjects through 2 computers
Limited storage, storage gets full = headache!
Slow to update
All manual coding for anything “special” Dream website Social media integration
Content management
Calendar features for various program areas
Hours published seamlessly
More imagery showcasing what UREC is all about
Appeal to incoming students who are unaware of services, programs we offer
Cleaner navigation: Work, play, live created one more barrier between pages and visitors Navigation Navigation that mimicks flow of traffic on current webpage or alters flow to maximize webpage ease of use
Multiple ways to access information
Cross promotion of various programs on different pages .COM .ORG Free WordPress based blog, but less flexible in customization
No plug-ins to download
Not for brands, no access to style sheets WORDPRESS.COM VS. WORDPRESS .ORG Data collected on more than 1.3 million posts
published on the top 10,000 pages. Questions?
kbayne@lsu.edu Used for companies, hosted elsewhere outside of WordPress
Maintain site yourself
Must find web host 53.8% WordPress
9.2% Joomla
6.7% Drupal
30.3% Others Find a theme
you like and purchase it Use one click install----
browse for zipped file
of WordPress theme
you downloaded 1 3 4 Installing WordPress 2 Purchase dummy url, or use a page on your current site to install it. Find capable
web hosting
site Best options according to WordPress: BlueHost
DreamHost
Laughing Squid 5 Create login information and you’re done! 6 Go to your
url you installed
WordPress at.
Ex: www.LSU.edu/wp-admin. Designing Template Free vs. small fee
Free versions have very little capability
Responsive vs. unresponsive
Responsive: Adjusts website to be universal across various platforms (iPad, smartphones, etc.)
Unresponsive: No change in appearance Developing content News posts
Video content
Schedules: Fitness classes, intramural sports, special events, sport clubs
Imagery—what areas would you like to highlight? Navigation Navigation that mimicks flow of traffic on current webpage or alters flow to maximize webpage ease of use
Multiple ways to access information
Cross promotion of various programs on different pages User interface Create interface that allows easy navigation, get visitors to information as efficiently as possible. Utilize Google Analytics as resource to examine current webpage flow. Organize content that can be inter-changeable across pages and vary based on time of year: Beginning of semester vs. middle of semester, summer months, etc. Enhance your recreation webpage Image gallery---recreation departments offer variety of programming—showcase them through usage of images
RSS feeds---enables you to incorporate variety of content into webpage that is automatically generated
Social media--information can “go viral” by share buttons
Google calendar--incorporate Google calendar plug-in into webpage to highlight hours of operation, events, facility schedule, etc. Created website
work group Created
navigation Sent email to staff
asking what current favorite
top favorite websites were Examined features staff
were fond of, what made
these features unique? Lots of imagery
Clean navigation
Showcasing more of student side, spotlights, etc.
What’s in the inside? Beyond the homepage. Researched
themes Top WordPress theme templates Play Professional CHURCH HOPE THEME “There has got to be a plug-in for that.” “Plug-ins” can do almost anything you can imagine.” (WordPress)
Over 19,000 available
Downloads a software script
Drag and drop in your sidebar
Where do you get them from?
The “Plug-in” Directory”
Go to Plug-Ins---search for plug-in…then install
Can edit through admin panel When something goes wrong.... Check your theme’s FAQ’s section. Check WordPress.org to see if others are having the same issue. Google it! Plenty of experts that help. WORDPRESS LINGO Pages: Not linked to certain date; static Posts: Story or feed embedded into page; have date attached Event posts: Each event has own “page” or post Galleries: Set of images that are uploaded, including on a page; various galleries can be used and settings implemented as well. Slideshow “posts:” Generally used as header images for page; can be assigned to certain catergories Media tab: Where you upload all of your files, includes images, PDFs, etc. Widgets: Move default widgets to sidebar, footer, or header Appearance editor: Can go into PHP and CSS files to edit code Defaults on pages, posts: Font size, colors, etc. and
buttons for short code, pricing tables Fresh content, keeping visitors wanting to come back for more Imagery---pictures pictures pictures, students are vain! Integration of
social media FAQ's Successful webpage Enhance your recreation page .COM .ORG Free WordPress based blog, but less flexible in customization
No plug-ins to download
Not for brands, no access to style sheets WORDPRESS.COM VS. WORDPRESS .ORG Used for companies, hosted elsewhere outside of WordPress
Maintain site yourself
Must find web host Pros Cons Updated/accessed anywhere on web browser
Different admin levels
Programmers can have access so they can easily update their information when needed
Easy for others to pick up on; autosave feature
Quick to update; no waiting
It’s addicting! Plug-ins give you the option to try a lot
Extremely affordable Lots of choices
Making sure you choose right plug-ins that are secure
When you can’t get something to work because you are trying to be “too fancy,” aka: updating one too many plug-ins
Updates can break plug-ins and themes Questions? You may view or download this presentation at http://bit.ly/TurnEyeswithWordPress
Full transcript