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Untitled Prezi

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by

Brianna Therkelsen

on 31 March 2014

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Transcript of Untitled Prezi

Where Will You Be?
National
Tradesmen Day


They put a roof over our heads and give us a place to call home. They give our kids a place to learn, so the next generation will be even stronger than the last. They keep us warm, make sure our lights stay on, and keep our water flowing. For all the men and women who keep our country running strong, IRWIN Tools would like to say “THANKS.”
Where
America's Tradesmen
New York City 2011
ALL GUTS
ALL GLORY
So Where Will You
And
Your Team Go?
At the national level, and in communities all across America, media, retailers, leaders, businesses and families will celebrate this day on Friday September 20, 2013 to demonstrate appreciation for professional tradesmen and the significant role they play in our lives every day.
Activation
Customer Activation
Media Activation
End User Activation
Online
Television
Timing: August 24-Sept 20
10% lift in targeted digital impressions
Goal: 53,900,000 impressions
Timing: August 23-Sept 23
Target audience: Men, Aged 25-54
Use Cable Network: 15 Exclusively
Budget: $4,337K
Events
iSmartTag's will allow tradesmen to redeem monthly offers for 1 year
Mega Events
NYC and Chicago
Smaller Construction sites
Mini Events
Launch
Kits
Coming
Soon!
20 T-Shirts
10 iSmartTag's
20 Tools
Includes:
5 piece Impact Bit Set
Chalk Reel
Plus many more!

genuine, and is simply

at a local coffee shop
meeting a tradesmen
This can be as simple
Remember:
Effort remains “grass-roots”
sell or demo tools!
rather than trying to
about saying “thanks”
It’s authentic and very

1
2
STEP ONE
Form A Team
STEP THREE
Grab Your Kits
STEP TWO
Pick A Location
STEP FOUR
Shake Some Hands!
3
4
Next Steps
There Is No "Perfect Size"
No minimum or maximum
number of team members since
every site will be a different size
Try to have roughly 1 team
member per 25 tradesmen
Follow The Suggested 1:25 Ratio
Freedom To Choose
Feel free to choose your own job site,
Can't Decide?
No problem. We'll find a site for you
Mark Your Territory
are going on the map
Mark where you and your team
whether it is near your house, or
something near and dear to your heart
Choose A Leader
Leaders of the group will be in
charge of getting the group together
and motivated, picking a location, and
documenting the experience (including
information on where they visited, the number of tradesmen on site, pictures of the trip, etc)

Erin Dyer, Eric Thornburg, Joe Durante, Kate Wiedie,
For any questions, ask the NTD employee ambassadors:
Karen Schneider, Ashref Murfiq, and Michelle Downer
2012 activation
Full transcript