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They put a roof over our heads and give us a place to call home. They give our kids a place to learn, so the next generation will be even stronger than the last. They keep us warm, make sure our lights stay on, and keep our water flowing. For all the men and women who keep our country running strong, IRWIN Tools would like to say “THANKS.”
New York City 2011
So Where Will You
Your Team Go?
At the national level, and in communities all across America, media, retailers, leaders, businesses and families will celebrate this day on Friday September 20, 2013 to demonstrate appreciation for professional tradesmen and the significant role they play in our lives every day.
End User Activation
Timing: August 24-Sept 20
10% lift in targeted digital impressions
Goal: 53,900,000 impressions
Timing: August 23-Sept 23
Target audience: Men, Aged 25-54
Use Cable Network: 15 Exclusively
iSmartTag's will allow tradesmen to redeem monthly offers for 1 year
NYC and Chicago
Smaller Construction sites
5 piece Impact Bit Set
Plus many more!
genuine, and is simply
at a local coffee shop
meeting a tradesmen
This can be as simple
Effort remains “grass-roots”
sell or demo tools!
rather than trying to
about saying “thanks”
It’s authentic and very
Form A Team
Grab Your Kits
Pick A Location
Shake Some Hands!
There Is No "Perfect Size"
No minimum or maximum
number of team members since
every site will be a different size
Try to have roughly 1 team
member per 25 tradesmen
Follow The Suggested 1:25 Ratio
Freedom To Choose
Feel free to choose your own job site,
No problem. We'll find a site for you
Mark Your Territory
are going on the map
Mark where you and your team
whether it is near your house, or
something near and dear to your heart
Choose A Leader
Leaders of the group will be in
charge of getting the group together
and motivated, picking a location, and
documenting the experience (including
information on where they visited, the number of tradesmen on site, pictures of the trip, etc)
Erin Dyer, Eric Thornburg, Joe Durante, Kate Wiedie,
For any questions, ask the NTD employee ambassadors:
Karen Schneider, Ashref Murfiq, and Michelle Downer