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ARAB MEDIA: AN OVERVIEW OF RECENT TRENDS
Transcript of ARAB MEDIA: AN OVERVIEW OF RECENT TRENDS
An overview of recent trends Consumers of Arab Media The rise of the industry Expansion of Media Markets Conclusion and other questions A young nation, Arab Youth and Neo-liberalism, Arab Youth and Consumerism, Arab Youth and New Media Practices Post independence political turmoil: Arab states sought to use media to mobilize Arab Public Opinion. Journalists as new mouthpieces for regimes.
Factors behind the rise of the media?
young generation of modern heads of state wishing to modernize their images
young generation of Arab journalists with Western Education
Economic Reforms and Privatizations
External Competition by Western media outlets in Arabic.
Technological changes (ex: social media) Media has been a keystone in post-independent Arab states due to their importance to forming and consolidating a shared Arab Identity.
New distinct Arab identity combining Western material + Arab traditional Heritage.
Economic reforms have resulted in increase of privatization. Rise and reform of an industry,
censorship and state control,
media as mobilization tool,
the new media. State Control or Self Censorship? Arab Gvt see media as double edged weapon. The fierce state censorship is often out of sync with post independence constitutions which value freedom of speech (a lot of contradictory media laws!)
Increased commercialization has turned the media into a liaison between advertisers and customers rather than between politicians and citizens.
PAN-ARABISM= selling point and marketing strategy.
The Arab Region's media system is unique: media businesses seem to thrive on advertising revenues despite the region's limits on free speech.
Monopoly and increase of ad investments raise ethical questions (but it's the same in the US for example) Worldwide economic crisis= broadcasting likely to be affected= shrinkage in outlets, except for big names likes MBC. Consumers across the globe:
Diaspora media, immigration
within Arab countries and west . wide array of information on the world wide web, readily available in arabic = Arab broadcasters compelled to diversify! Results? Harsh competition, launch of more specialized newspapers, significant product size increase, more human-interest stories in the press. Explosion of number of satellite channels= Pan-Arab Satellite TV market dominates ad market. Top ad markets are: UAE, SA and Egypt.
Expansion of Arab media markets to include regional and global Arabs part of marketing strategy of several outlets to benefit from increased market shares.
Main attraction magnet of ad revenues? TV series and TV channels are forced to differentiate! Globalization concerns: Americanization? Threat to Islamic Social and Cultural Values?
=> To compensate for this wave, religious channels have been launched! FUN FACTS Advertising rates tend to soar during the Holy month of Ramadan
MBC is considered the barometer of the Industry
Even religious channels have their reality-TV shows. Ex: Iqraa Beauty Queen Contest. (-_-) Importance of broadcast media: Reaches all citizens regardless of their education
Major role in sustaining national unity
Primary tool of Political Propaganda Role of media in Mobilizing the Arab nation During the 50's and 60's, the media was used as a platform to proliferate Arab unity discourses (UMMA)/
Combating foreign influence
production of patriotic songs promoting Arabism,
socialism and even Syrian-Egyptian Unity.
Pan Arab media projects efforts failed due to the
disagreement among Arab gvts themselves on the
forms these should take.
Major political conflicts (ex:Israel/Palestine) are the main triggers of national and religious songs.
McArabism : increasing intake of the same sociocultural content.
Nonetheless, Arab audiences seem to grow more attentive to their distinct local identities. Worries?
Privatization= decrease of ethical content
mere imitation of Western lifestyle and cause of deteriorating values, particularly among the youth.
lack of distinct Arab identity