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The Future is Now: FuzeCast ver 2.0

by

Kristin Huntley

on 8 June 2016

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Transcript of The Future is Now: FuzeCast ver 2.0



Automotive's First Customer Experience Management Platform
Targeted Ads Meant Different Sections of the Paper
Sports Section
Parenting Section
Travel & Leisure
BACK IN THE DAY...
Today, information is in
color,
pushed to our devices and always available.
More Landing Page Options [Web]
Messaging & Survey Tools
...in English and Spanish!
Employee Page
Your employee chooses a post from their own feed to share.
Employee chooses content to share and posts to social media.
FuzeCast intelligence informs your CRM, enabling you to meet the unique needs of each customer.
Categories
We have thousands of categories available for social sharing...from national trending to local interest.
Your dealership's own internal messaging and surveying tool for improved engagement and customer experience.
Why
Wouldn't
You #Choose2Fuze?
How FuzeCast Works
Employee Post
Employee Post on Facebook
The post goes from FuzeCast to the employee's social media page.
Employee Landing Page
When friends click to read the article they are taken to a site page with intelligent ads.
FuzeCast Ad Server Capabilities
Serve custom ad units, widgets, or notifications based on your brand strategy. Video, HTML5, JavaScript, CSS, and custom code are all supported.
Deploy native ads to
any placement on your site, mobile app and more
. Target by user segments or trigger ads based on user behavior.
Track relevant events: impressions, clicks, conversions, effective CPM, revenue, and more.
Engage your brand community's interests and capture revenue by building an intelligent and credible marketing channel.
More Landing Page Options [Mobile]
Cross-Device Targeted User Database
Reach the right prospects by serving ads based on user behavior, preferences, and intelligent data gathered across all devices.
Users are assigned a unique UserID to be passed through a native ads API, which tracks activity across multiple devices.
Control how often a user sees an ad, block ads they don't want to see and tailor your delivery to their interests.
Automatically add an interest for a user when they click or convert on a categorized ad.
The Power of One
Employees are a trusted source with powerful reach your brand doesn't have.
Leads from employees convert 7x faster than leads from your brand. [IBM Study]
And then there was...
SocialChorus surveyed more than 1000 professionals across every industry and they discovered:
94% of employees want to hear more about what is going on from leadership.

86% of employees would feel more engaged if they knew more about what was going on.

68% of executives surveyed said they do a "very good" job of communicating--but only
21% of employees agreed.
One
Dealership
1000
Fans
Reach
20-40
people
400
friends
Reach
per post
280
One
Employee
Let's Consider the Competition
Design
News
Gaming
Health
News
Finance
Social Media
Marketing
Food
Startups
DIY
Culture
Science
Videos
Technology
Business
Fashion
Entertainment
Auto
Education
Travel
Trending
Sports
Local
Full transcript