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Bona IC Amorim 2014

Presentacion soluciones Bona para Bona IC dic 2012
by

jesus crende

on 31 March 2014

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Transcript of Bona IC Amorim 2014

Fidelization programs
Personalization of vehicles with BCCP logo

www.pisosbona.com
Bona Certified Craftsman Program
Bona Certified Craftsman Program
BCCP
PROGRAM FOR PROFESSIONALS
How to make more tangible
the Bona Lifetime Support concept?
Personalized installation guides
All the programs and solutions will be linked to our IC customers web sites, through Bona Lifetime Support
Lifetime Support means Business
Personalized floor wipes inside of the boxes
Personalized Bona floor wipes
http://www.bonalifetimesupport.es/es/amorim
Packaging with LTS QR code logo
Bona UV news
Links to
LTS & BCCP web pages
Personalized door hangers
with maintenance guides
Personalized maintenance guides
Personalized In-lays
Packaging with LTS QR code logo
Ecoparket
Ecoparket ( 230.000 professionals)
Newsletters
Massive e- mailing campaings
Attendance to Local fair
Local Seminars all over
TTT champions PANAMA
Personalized QR for special actions
Reinforce Bona Brand Visual Identity & CVI
Present in on-line Magazines - LAM version
Other Actions in 2012 and 2013

Low Cost
Easy set up (from our server)
Very effective– Sales & brand awareness
Direct to our distributors´ customer
Perzonalized e-mailing
( Distributor logo + address + contact + web page)
Already done in several countries with great results.
Design and delivery done by Bona LAM
Massive e-mailing
Technical responsible for each country will have an access to a internal chat where other distributors and Bona technical staff will be able to provide with solutions on-line to local problems and share ideas and opinions.
Technical support international
web-site internal chat
Local seminars - 45 in 2012, to reinforce
Bona products locally.

TTT Champions
20 countries
Bona IC & Bona Technical staff from
Germany and USA
4 day event ( 6 hours per day )
Good results - knowledge and team work
One Bona concept - The Bona Family
New products
New strategies and solutions
IC products and systems
Seminars & TTT Events
SOCIAL NETWORKS
Facebook – Twitter- Linkedin - YouTube
Ecoparket
LTS
UV customers
Instalation / Maintenance guides
Where to buy
Certified professional
Marketing
Sales coupons
Special offers
Communication
Architechs
Product information
References
Local - Certified professionals
Acces to our bonasolutions sites
Profesional
Product information
TDS / SDS
Aplication diagram
Videos
Instalation / Maintenance guides
Cupons – rebates
Personalized for each distributor
Retail
Product information at POS
Videos
Maintenance guides
Cupons - rebates
QR CODES
Creation of local Bona/ Country account for each distributor to interact with the global communications and activities developed by Bona LAM
Development of global and local campaings
Increase Brand Awareness by creating of local fans with specific promotional campaings
Information about products and events
Communication to the different channels ( Architect / Specifiers , Professionals, End consumer )
Community Manager
The BONA
BRAND
1 phase top ranked professionals in each country
Contract already developed
Bona Program already developed (will be presented in our next TTT in May 2012)
Bona Guarantee
Special Seminars around LAM
Special Set-up (Bona’s Seminar Stand)
All the Bona products will be included
All type of surfaces (wood, cork and bamboo)
Lifetime Support concept included in the program
Certification by Bona
Access to specific and special programs
EXCLUSIVELY FOR BONA CERTIFIED CRAFTSMAN

All the information regarding a job done by a Certified Craftsman will be recorded on a micro SD that will be placed inside a Bona BCCP “medal” that’s screwed down in the wood.
All the information will be also printed for the end consumer
All the BCCP jobs done by each craftsman will be registered on the web
EXCLUSIVELY FOR A BONA CERTIFIED CRAFTSMAN
Bona Certified Craftsman Program
ON-LINE
EXCLUSIVELY FOR A BONA CERTIFIED CRAFTSMAN
EXCLUSIVELY FOR A BONA CERTIFIED CRAFTSMAN
Personalized Labels with QR codes
Personalized In-lays Personalized Maintenance & Installation guides
Personalized floor wipes
LFTS & BCCCP logos at producers’ web sites.
Bona Lifetime Support Stands for
(fairs and show rooms)
IC CUSTOMER LOGO
Bona Lifetime Support Stand
What is Lifetime Support
Installation products
Maintenance products
References
Advantages
LIFETIME SUPPORT STAND (for fairs & Show rooms)
Bona e-mailing
Exclusively for UV customers
UV Database
LAM & IBERICA
5 newsletters for 2012
Simple design
Direct message
Monthly NEWSLETTER
On-Line Magazines
Lam Version
Promote Bona products
Promote our IC customers to get business in LAM
Increase Brand Awareness
(Bona banners & advertising)
Bona Lam DB
Low Cost
Architects , Specifiers & Designers
THEY WILL BE ABLE TO CHOOSE WHO TO SEND THE INFORMATION OF ANY SPECIFIC PROJECT
Complete Folder:
PRODUCTS
CERTIFICATES
REFERENCES
SALES SHEET
TECHNICAL DATA SHEET
APLICATION SHEET
MAINTENANCE GUIDES
Bona e-mailing campaings for
UV customers
Exclusively for UV customers
End consumer DB (14 M)
& professional DB (230 K)
LAM & IBERICA
Certified program & LTS
Simple design
Direct message
Packaging with LTS QR code logo
Bona On-line Store
for UV customers
Bona Certified Craftsman Program
On line
Bona Industrial Coatings
Full transcript