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Twitter 101

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by

Rebecca Mendes

on 23 May 2014

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Transcript of Twitter 101


First hour will cover the "Beginner/Intermediate Twitter Workshop":
-45 minutes lecture
-15 minutes Q&A/breakout and try stuff!

Lunch

Second hour will cover the 'Expert Twitter Workshop":
-30 minutes lecture
-15 minutes Q&A
-15 minutes -Walk through of Trending.Info

Schedule: Condensed Twitter Workshop
Twitter Workshop: Agenda of Topics
Downside to Twitter:
Twitter Workshop: Part 1
What is Twitter and what does it really offer my company?
Twitter Workshop: Part 1
Twitter 101
Condensed Version
Twitter Workshop: Part 1
Twitter Workshop: Part 1
Why is it important to unify my Twitter brand with my corporate brand?
Twitter Workshop: Part 1
2 Hour Twitter Workshop- Twitter 101
Part 1: Agenda
Twitter Workshop: Part 1

What is Twitter and what does it really offer my company?
Background Knowledge: Twitter Interface
Why is it important to unify my Twitter brand with my corporate brand?

Q&As/Support: We are here to help!

What is Twitter?
- Twitter is a 'sandbox', you create your
own experience.
-lucid platform:
photos
group messages
individual messages
create your personal identity/brand
What is Twitter and what does it really offer my company?
Personally- "What are you doing?"
Corporately- "What is your headline news?"
What does Twitter really offer my company?
1.The power of minor celebrities- free promotional team.

2. Way to pool information, services, opinions, and opportunities.

3. Free cultural research- a chance to
improve your business.
Twitter has 241 million active users- busy and active channels of information.
tweets are live and constant
consumers tweet about everything and anything
once tweeted, have the option to pin specific tweets to the top of the list (tedious)

Solution?
Twitter Workshop: Part 1
Sizing of new header image:
Tips for layout design:
choose a logo that is recognizable
do not include small text, or a lot of text
only use photographs of individuals, never group photos for your 'profile picture', group photos are best for banner images
Twitter Workshop: Part 2
What does it means to focus on the 'quality' not 'quantity' of followers?
Look into who you are following
Find people to follow that you think are your target audience
When someone follows you, thank them in a tweet to start a personal connection to their support
Twitter Workshop: Part 2
Your followers are the 'branches of a forest' of communication.
They may only have 40 followers but if their followers re-tweet what you have said, your message is now reaching their audience as well.
Twitter Workshop: Part 2
To improve your account you must:
1. De-Clutter- find quality accounts to follow, at least 2-3 new ones a day.
2. Strengthen- make sure you have the right information flowing through your account that will interest your followers.
3. Maximize- tweet throughout the day, never back to back unless at an event. Add at least three of either @JaneDoe, #Janeisfun or image.
Twitter Workshop: Part 2
What purpose do I want Twitter to serve my company?
Are you going to use your Twitter Account to:
A. advertise your services or products
B. provide service support
C. promote events

All of the above?
Twitter Workshop: Part 1
Part 1:

What is Twitter and what does it really offer my company?
Background Knowledge: Twitter Interface
Why is it important to unify my Twitter brand with my corporate brand?

Q&As/Support: We are here to help!


Twitter Workshop: Part 1
Q&As/Support
Twitter Workshop: Part 1
The Structure of a Tweet:
The Science:
limited to 140 characters (not words)
create a concise message
follow traditional English language grammar
do not include more then three; @JaneDoe, #Janeiscool, or links within a tweet
Unlock the Value of Twitter for your Business
How to create a Twitter content strategy
Twitter Workshop: Part 1
Background Knowledge: Twitter Interface
Twitter Workshop: Part 2
Twitter 101: Part 2
Part 2 of Twitter 101 covers to following topics:
Focusing on 'quality' of followers rather then 'quantity'
What purpose do you want Twitter to serve your business for?
5 Steps to a successful Marketing Campaign
How to connect Twitter to your phone
How
Trending.Info
works with Twitter
Twitter platform layout (for computers):
Header bar navigation: home, notifications, discover, me
Sub-Menu: tweets, following, followers
Drop down menu: lists, settings for email, Apps (password protection guidelines)
Twitter Workshop: Part 1
Twitter Workshop: Part 1
Twitter Workshop: Part 1
Header Bar Navigation: Notifications, Discover, Me
Sub-Menu: Tweets, Following, Followers
Tweets:The 140 character messages you write.
Following: Tweets made by the people you are following show up on your home page.
Followers: Tweets that you write show-up on your followers home page.
Drop-down menu: lists, settings for email, Apps etc.


What are lists for?

Why send my twitter notifications to my email?

What is an App, and how can it jeopardize my password?

Twitter Workshop: Part 1
Check Point:
Now you are familiar with:
What is Twitter
The value of Twitter for Businesses
Guidelines for creating a 'tweet'
The structure of the Twitter Interface

NEXT: Why is it important to unify my Twitter brand with my corporate brand?
Events Twitter is used to market:
Twitter Workshop: Part 2
Live Events
seminars
workshops
conferences
keynote speeches
association meetings
fundraisers & galas
awards ceremonies
networking events
trade shows
radio shows
Virtual Events
virtual conferences
virtual trade shows
live web casts
webinars
pod casts
tweet chats
("Super Charge your Event Marketing with Twitter, 2014)
Twitter Workshop: Part 2
Five Steps to Success when Developing a "Plan of Attack"
1. Determine clear objectives
2.Decide on your target audience
3.Locate the right crowd, build your relationship
4.Create a circle of Interest- returning clients
5.Promote! Promote! Promote!
[Minor Celebrity]

Web definition:
A celebrity is a person, who has a prominent profile and commands some degree of public fascination and influence in day-to-day media. The term is often synonymous with wealth, implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.
''
''
Lists:
A way to organize the people that you are following.
Saves time when trying to locate someone
Keyboard Shortcuts
Quality Followers
definition source: (Twitip)http://www.twitip.com/how-to-target-and-attract-high-quality-twitter-followers-from-your-blogging-niche/
These are people who you would relate to your network of either customers or mentors for your business that essentially already have a large "Twitter Footprint". These peoples are established authorities who people trust.
SIDE NOTE:
Facebook "Flaws"-
"The link between photos on Facebook and viewing them on Twitter."
Twitter Workshop: Part 2
1. Determine Clear Objectives:
Resource:
Supercharge Your Event Marketing with Twitter- by @MichaelRHunter at @Infusionsoft and The @TwitterSmallBiz Team at @Twitter
What are the goals of your marketing campaign?
Educate
Create brand awareness
Increase attendance from last year
Twitter Workshop: Part 2
2. Decide who is your "Target Audience"
Same steps as locating quality followers for your account:

1.) individuals who have a large 'Twitter Footprint."

2.) current clients and clients of interest for the future.

3.) Individuals who are seen to tweet a lot, and re-tweet- active Twitter users.
Twitter Workshop: Part 2
3. Locate the Right Crowd, Build Your Relationship
1.Look for conversations that are already happening.

2. Target those 'quality followers' you have found and try to gain their interest.

3. Develop Relationships with your followers.
Twitter Workshop: Part 2
4. Create a Circle of Interest-Returning Clients
1.) Distribute Quality Content

2.)Create Incentives

3.)Direct People to Share

4.)Promote others too!
Twitter Workshop: Part 2
Promote! Promote! Promote!
Step 5
1. Make a #hashtag
2. Collect attendee's
Twitter handles when they register
3. Promote-before, during, and after event!
We have covered:
Focusing on 'quality' of followers rather then 'quantity'
What purpose do you want Twitter to serve your business for?
5 Steps to a successful Marketing Campaign

Check Point:
Twitter Workshop: Part 2
Next:
1.How to connect to your Twitter account on your
phone.
2.Walk through of Trending.info
How to connect Twitter to your phone:
1. Download the App from your application store.

2. Sign-in.

3. Add all your Twitter accounts.
Twitter Workshop: Part 2
Walk through of:
Twitter Workshop: Part 2
Twitter Workshop: Part 2
Q & A's
Thank you for your time!
Full transcript