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Copy of Google Brand Architecture

Ralitsa, Mathias, Muhammad M, Samuel C
by

Muhammad Mahgoub

on 4 February 2014

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Transcript of Copy of Google Brand Architecture

Google Web Search
Service: Online Web Searching

Users: Personal & Corporate

Competitors: Yahoo & Bing
Image by Tom Mooring
Ralitsa Marinova
Mathias Kronenberg
Muhammad Mahgoub
Samuel Calvo
Seif Marzouk

Brand Architecture
MCO104 Marketing
Prof. Juan Barguñó
To find “any” information on the internet in a very convenient way
"To organize the world’s information and make it universally accessible and useful."
Hybrid Architecture
Google +
Service: Social Networking, Webcam conversations, photo sharing

Uses: Personal, Corporate

Competitors: Skype, Facebook

Minimum age to Register: 13+
Sharing real life, in real time
Blogger
Service: Information sharing via, short messages.

Users: Personal, Corporate

Competitors: Twitter

Minimum age to register: 18+
Free publishing tool, for sharing text, photos and videos
Picasa
Service: Sharing and Editing photos

Users: Personal

Competitors: Instagram, Pintrest

Minimum age to register: 13+

Organize, edit and share photos
Chrome
Service: Web browser

Users: Personal, Corporate

Competitors: Mozzilla Fire Fox, Internet Explorer
Minimal design and sophisticated technology to make the web faster, safer and easier
You Tube
Service: Video and information sharing.

Users: Personal, Corporate

Competitors: Viacom, Dailymotion

Minimum age to Register: 18+
Provide a forum for people to connect, inform, and inspire others across the globe
G mail
Service: E-mail

Uses: Personal, Corporate

Competitors: Yahoo mail, Hotmail
To send and receive e-mail messages worldwide
All applications are free

All applications are availability on-line

Every application serves a certain purpose

All complement the company

All tools functionality varies among the use
The Biggest Lie
Full transcript