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Circle of Courage - Independence
Transcript of Circle of Courage - Independence
Being a Critical Viewer
as it Influences ...
'Price of Happiness'
Advertising is ......
To tell about or praise( a product, service, etc.) publicly, as through newspapers, handbills, radio, etc., so as to make people want to buy it;
To make known; give notice of;
To call the public's attention to.
What is Advertising?
In your group, can you identify 3 definitions.
Are ads more likely to make people feel satisfied or dissatisfied with themselves?
Why would it be to an advertiser's advantage to make people feel satisfied or dissatisfied with themselves?
In what ways do ads benefit us?
What is self-image?
What is self-esteem?
Self-image is a person's concept or image of them self.
Self-esteem is a person's conception of her or his own worth.
Do Advertisements influence
our self-image and our self-esteem?
The question is not whether advertising is valid; clearly, it is. The concern is the relationship between the images presented in ads and our sense of self.
Can ads influence what we perceive as valid role for ourselves in our society?
Can our self-image and self-esteem be influenced by advertising?
Ads tend to present women in limited roles.
Women and girls in ads show concern about their bodies, their clothes, their homes and the need to attract a man or a boy. Seldom are women shown in work settings, business roles or positions of authority.
The beauty industry favors models who look Anglo, even if the model is Black or Hispanic.
Ads present a
body type ...
Women who work as models
weigh 23% less than the average
female their age.
80% of 10 year old girls have reported having dieted.
8 million American women
suffer from anorexia or bulimia.
In reality, many different kinds of facial features and body types are beautiful.
The flawless ads you see aren't even real.
So many images we see aren't
real, and they can influence our
self-image and our self-esteem.
Consider this quote from Nancy Shalek, president of an advertising agency.
"Advertising at its best is making people feel that without their product, you're a loser. Kids are very sensitive to that. If you tell them to buy something, they are resistant. But if you tell them they'll be a dork if they don't, you've got their attention."
Ads tend to convey the idea that appearance is all-important. This level of concern is NOT found in all cultures. This is unique to modern Americans immersed in a society dominated by commercialism.
Methods of Advertising
1. Best Value
2. Celebrity Endorsement
3. Financing plans/Installment incentives
4. Health and safety
5. Highest Quality Available
6. Homestyle or traditional
7. Join the bandwagon/ Everyone is getting one
8. Name Brands & Logos
9. Negative Advertising
10. New and Improved
11. Sex Appeal
12. We try Harder
Now its Your Turn!
In your group, create an ad for the product
you are given. You will need to complete the
outline for your ad on the "Media Motives" Worksheet.
Strategies for Becoming a Critical Viewer of the Media
Media messages about body shape and size will affect the way we feel about ourselves and our bodies, only if we let them. One of the ways we can protect our self-esteem is to become a critical viewer. When we effectively recognize and analyze the media messages that influence us, we remember that the media's definitions of beauty and success do not have to define our self image or potential.
All media images and messages
They are NOT reflections of reality.
How can we control media influence?
Men in the Media 3:06
Watch the video clip to discover
What traits they say men must
have to be manly.
Advertisers create their message
based on what they think you will
want to see and what they think will
affect you and compel you to buy their
As individuals, we decide how to experience
the media messages. We can choose to use a
filter that helps us understand what the
advertiser wants us to think or believe.
We choose whether we want to think or believe that message!
Advertisers will often construct an
emotional experience that looks like
reality. Remember that you are only
seeing what the advertiser wants you
Advertisements are created to do one thing: convince you to buy their product.
They want your money!
Anatomy of Cool
The Beautiful, the Bulimic and the Dead
by Bill Maxwell
When I bought a copy of Madonna's book Sex last year, some of my colleagues and students complained that the Material Girl was ruining America's youth, especially our highly impressionable teen-age girls.
I disagreed then that Madonna is ruining our girls and still disagree with such a facile claim. We need not worry about Madonna's transparent persona.
We do need to worry , however about the likes of Princess Diana, Cher, Melanie Griffith, La Toya Jackson, Niki Manaj and other big name females who will go to almost any lengths to enhance their physical appearance.
Some women, like Cher, undergo dis-figuration for the sake of beauty. Talking about her silicone implants, Cher told People magazine in Jan. 1992 that her "breast operations were a nightmare. They were really botched in every way. If anything, they were worse than before."
But the gruesomeness of Cher's botched implantations don't compare to the grotesqueness of Joan River's operation. She had liposuction, the technique in which body fat in tissue is sucked out through a tube.
Face and eye lifts, nose jobs, cheek and jaw alterations,neck tightening and tummy tucks are the most conspicuous and most talked - about reconstructions among Hollywood's youth and beauty cultists.
For the sake of physical beauty, Hollywood stars go under the knife almost as routinely as they switch agents.
But for all the negative press that celebrity plastic surgery receives, the most dangerous- and deadliest- beauty-related vanity is the obsession with thinness.
Singer Karen Carpenter, who died of anorexia-related heart failure, remains a powerful reminder of the tragedy caused by eating disorders. Carpenter,weighing 85 pounds when she died, thought she was fat.
On March 21, Jennifer Ann Hines, a 21 year old University of Florida cheerleader, was found dead in her home near campus. Friends say Hines, who was obsessed with thinness, suffered from bulimia, an eating disorder characterized by cycles of binging and purging the stomach by induced vomiting or use of laxatives. At the time of her death, Hines weighed 87 pounds.
"Real beauty is within. Inner beauty comes from
what the soul says and how you treat other people." Miss USA, Kenya Moore.
Should retouching of
images be banned?
People with eating disorders such as anorexia nervosa and bulimia use food to satisfy their craving for a sense of control. They have an intense fear of being fat and pursue thinness through restrictive dieting, excessive exercise and binge eating and purging.
He was on a high. The more weight
he lost, the higher he got. Dieting gave him the sense of control he craved.
Bulimics are caught in a cycle of
dieting and binge eating.
People with eating disorders may have high energy but eventually develop a host of physical problems:
loss of menstruation
loss of tooth enamel
Causes of eating disorders are complex,
and there are numerous contributing factors. Nearly always, there's low self esteem and concerns with identity.
We need to understand the consequences of drinking - the negative side of alcohol that is seldom shown in alcohol ads. This next activity discusses the GAP between the truth about alcohol use and what the advertisers want us to believe!
Identifiying the myths of alcohol as presented by the media -Myth Work Sheet activity.
Now to look at the facts about Alcohol, Drugs (illegal and prescription) and Tobacco.
Create your own beauty commercial.
Use the handout
to help guide you.
created by Ashley Filardia and Julia Sokolowski
understand the influences of the media in defining society's standards regarding who is successful and what is desirable.
understand the transience and superficiality of media images and messages regarding who and what is cool.
understand how they themselves are influenced by these media images and messages.
In a bag of 100 smarties
only 5 are blue.
How can we use this group of
smarties as a metaphor for
media images and their influence?
People who develop ads and commercials are very aware that kids want to be cool. Their images are so consistent and pervasive that they define the standards by which the rest of us measure ourselves and others. They present us with an external view of being cool.
On your outline of a body,collect
images of the external idea of
cool. Paste them onto the shape.
Now think of the internal
ways that a person
can be cool.
Based on who
not what the