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Tata Motors Ltd.
Transcript of Tata Motors Ltd.
Initiative Sell buses at cost Capture new market, reduce emissions, and increase safety Utilize savings Strategic Decision Three Tax Break Increase price on high-end models Offset Emissions & Reduce Congestion Increase Margins & Growth Go Global Launch Production Alternative Status Quo More polarized Damage to image Potential backlash Possible financial repercussions $123 USD to $302 USD 130,000 & 150,000 INR; hedges base model and potential material cost increases Capture middle class Raise price on all exported models BRIC & SE Asia Alternative Raise price on base model Cannot afford car Broken promise Hurts competitive advantage Wellbeing issues Conclusion What strategic choices must Tata make in order to capture market share while aligning with its core values? Three Main Problems Production Facility Brand Image & Values Financial Sustainability Staging Differentiator Economic Logic Strategic Decisions Launch Production Offset Emissions & Reduce Congestion Increase Margins & Growth Questions Value Chain Fiat Plant 8% reduction NPV : ($123M)
IRR : 2.11% NPV : ($130M)
IRR : - 5.01% NPV: $4.42M
IRR : 15.5% NPV : $81.7M
IRR : 21.8% NPV : $179M
IRR : 28.9% NPV : $621M
IRR : 43.5% Financial Model Sir Ratan Tata Trust