The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Tata Motors Ltd.

description
by

Rhys Williams

on 5 January 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Tata Motors Ltd.

Tata Motors Ltd. Board of Directors Meeting September 10th, 2008 Tractus Consulting The Problem What strategic choices must Tata make in order to capture market share while aligning with its core values? $ 1 Billion Three Tata Motors enable sustainable global leader strategic decisions Agenda Strategy Diagram Three Main Problems Background Stakeholders Ethical Framework Recommendation & Alternatives Conclusion Q&A Strategy Diagram Where will we be active? What will be our speed and sequence of moves? How will we obtain our returns? How will we win? How will we get there? Arenas Staging Economic Logic Differentiators Vehicles Three Main Problems Production Facility Brand Image & Values Financial Sustainability Staging Differentiator Economic Logic Farmers and protesters in Singur Increases in emissions and congestion Low margins and high rivalry Background India Tata Motors Ratan Tata Financial Human Environmental Stakeholders Mamata Banerjee Financial Human Environmental Pawar Family Financial Human Environmental A leading green car A car for people at the bottom of the pyramid A 1 million plus unit potential market The rights of farmers in West Bengal The ability to afford a car A safe mode of transportation Concern for the next generation Public transportation The hidden costs of development Ethical Framework Utilitarian Doctrine Greatest good for greatest number of people Recommendation Strategic Decision One Focused negotiations with farmers Retrofit FIAT plant < 40% capacity Begin production immediately Relocation using Sir Ratan Tata Trust IMAP partnership Alternative Leave Singur Plant Loss of $300M investment Indefinite delays in their new Nano Damage to brand Safety concerns for family Strategic Decision Two Rupees for Rickshaws 10,000 INR subsidy Infrastructure Improvement
Initiative Sell buses at cost Capture new market, reduce emissions, and increase safety Utilize savings Strategic Decision Three Tax Break Increase price on high-end models Offset Emissions & Reduce Congestion Increase Margins & Growth Go Global Launch Production Alternative Status Quo More polarized Damage to image Potential backlash Possible financial repercussions $123 USD to $302 USD 130,000 & 150,000 INR; hedges base model and potential material cost increases Capture middle class Raise price on all exported models BRIC & SE Asia Alternative Raise price on base model Cannot afford car Broken promise Hurts competitive advantage Wellbeing issues Conclusion What strategic choices must Tata make in order to capture market share while aligning with its core values? Three Main Problems Production Facility Brand Image & Values Financial Sustainability Staging Differentiator Economic Logic Strategic Decisions Launch Production Offset Emissions & Reduce Congestion Increase Margins & Growth Questions Value Chain Fiat Plant 8% reduction NPV : ($123M)
IRR : 2.11% NPV : ($130M)
IRR : - 5.01% NPV: $4.42M
IRR : 15.5% NPV : $81.7M
IRR : 21.8% NPV : $179M
IRR : 28.9% NPV : $621M
IRR : 43.5% Financial Model Sir Ratan Tata Trust
Full transcript