Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Food Factor

CBS summer school 2013
by

Elisa Pezzotti

on 25 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Food Factor

THE FOOD FACTOR APP
Research evidence
The concept
Domain
Food waste management
Change consumers behaviour
Produce less food waste
REDUCE FOOD WASTE
Context factors
One third of all food is wasted; -state-

Everyone wastes food, it is hard not to do so; - state
-

Food waste is not socially stigmatized; -state-

Food waste is mostly due to lack of organization and planning; -state-

Wasting food is an immoral activity. Everyone should be careful not to do so; -principle-

In developed countries the waste of food is increasing dramatically; -development-

Many organizations are trying to raise awareness on the waste of food problem; -trend-
Target group
Resident in Copenhagen

Resident in an apartment

Lives by himself/herself (elderly/single)

Activity+Story
Before throwing out food

In a world where people are more and more concerned with sustainability, convenience is hindering this behavior.

Final Statement
We want to enable people to convenienlty avoid food waste


Concepts generated
Device that calculates the amount of money lost in food waste

Device that suggests what to do with expired food

Device that warns you on food expiration dates

Device that suggests how to reuse left overs

Funny trash can

Device to monitor your sorting

EASY TO USE

CONVENIENT

EDUCATE

SOCIAL
INTERACTION


Barcode + Exp. Date
Online Receipt
Voice recognition
Sensor
Business View
Consumers' point of view
Thank you
Business feasibility
Technical feasibility
Global
1/3 of the world food is wasted.

That is 1,3 billion ton pr. year

The average American and European throw out 25 % of the food they buy.

40 % of them feel bad about their food waste.

2/3 of the food waste is because of bad planning and the last 1/3 is because of overconsumption.
Denmark
½ million ton of food (16 billion kr.)p.a.

This is equal to around 10.000 kr. pr. average family.

A single person waste over 100 kilo every year.

70 % think food wast is a huge problem.

61 % think there has to be taken action against it.

Quantitative
Qualitative
STUDENT, LIVING IN CPH, ALONE
“I do not have much time to worry about food waste, but of course I do feel bad when I throw away my food”

“Most of the time I realize I have bought too much, than what I actually need”

WORKER, LIVING IN CPH, SHARED APARTMENT
“Me and my roommates try to avoid food waste by sharing our food with each other”

NETTO BRANCH MANAGER
"We expect new technologies, such as RFID codes, to track the food expirations dates will be implemented in about 4 o 5 yeas"

The Food Factor
Stefan Wachmann
Kim Mechta Nielsen
Elisa Pezzotti
RaFfael Wildner
#FoodMatters
Development Process
Freemium solution
Add-ons
Free:
Premium:
+
+
Full transcript