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The Food Factor
Transcript of The Food Factor
Food waste management
Change consumers behaviour
Produce less food waste
REDUCE FOOD WASTE
One third of all food is wasted; -state-
Everyone wastes food, it is hard not to do so; - state
Food waste is not socially stigmatized; -state-
Food waste is mostly due to lack of organization and planning; -state-
Wasting food is an immoral activity. Everyone should be careful not to do so; -principle-
In developed countries the waste of food is increasing dramatically; -development-
Many organizations are trying to raise awareness on the waste of food problem; -trend-
Resident in Copenhagen
Resident in an apartment
Lives by himself/herself (elderly/single)
Before throwing out food
In a world where people are more and more concerned with sustainability, convenience is hindering this behavior.
We want to enable people to convenienlty avoid food waste
Device that calculates the amount of money lost in food waste
Device that suggests what to do with expired food
Device that warns you on food expiration dates
Device that suggests how to reuse left overs
Funny trash can
Device to monitor your sorting
EASY TO USE
Barcode + Exp. Date
Consumers' point of view
1/3 of the world food is wasted.
That is 1,3 billion ton pr. year
The average American and European throw out 25 % of the food they buy.
40 % of them feel bad about their food waste.
2/3 of the food waste is because of bad planning and the last 1/3 is because of overconsumption.
½ million ton of food (16 billion kr.)p.a.
This is equal to around 10.000 kr. pr. average family.
A single person waste over 100 kilo every year.
70 % think food wast is a huge problem.
61 % think there has to be taken action against it.
STUDENT, LIVING IN CPH, ALONE
“I do not have much time to worry about food waste, but of course I do feel bad when I throw away my food”
“Most of the time I realize I have bought too much, than what I actually need”
WORKER, LIVING IN CPH, SHARED APARTMENT
“Me and my roommates try to avoid food waste by sharing our food with each other”
NETTO BRANCH MANAGER
"We expect new technologies, such as RFID codes, to track the food expirations dates will be implemented in about 4 o 5 yeas"
The Food Factor
Kim Mechta Nielsen