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Rhetoric: Art of Persuasion

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andrea farfan

on 8 January 2014

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Transcript of Rhetoric: Art of Persuasion

Rhetoric: The Art of Persuasion
Andrea Farfan
Rhetoric is the art or study of using language effectively and persuasively.
It is used as a method to influence and persuade people.
There are two ways in using that method: argument and persuasion.
Argument vs Persuasion
a course of reasoning aimed at demonstrating the truth.
it's purpose is to inform or reason with someone by using logic.
an act of inducing others to undertake a course of action or embrace a point of view.
it's purpose is to change someone's thinking by using ethical and emotional appeals.
Logos, Pathos, Ethos
it is the backbone of argument.
it is the evidence you cite to support your argument.
involves facts, statistics, and observations.
it is the backbone of persuasion.
it relies on the emotional power of language.
appeals to needs, values, and attitudes of audience.
it is the persona of the writer as perceived by the audience.
it assures the audience you know what you're talking about, have credibility.
appeals to ethics.
This ad uses logos, pathos, and ethos to stop animal cruelty.
logos- it uses an example of how the family pet can be easily abused in the family.
pathos- when seeing the dog's face it creates a sense of sadness.
ethos- shows how The Humane Society knows what they're talking about, it gives a sense of credibility.
Something that always uses logos, pathos, and ethos are ads and commercials. They use them to persuade the public into buying their products or helping their organization.
For example...
This ad tries to persuade people into getting the flu shot.
logos- provides facts about influenza.
pathos- creates a sense of fear when they mention your loved ones creating the need to get the shot.
ethos- the ad is credible because of the given information it provides.
Example of an argument:
Research has shown that people who do at least 30 minutes a day of vigorous exercise reduce their risk of heart disease and some forms of cancer. It would be wise for you to begin a daily program of exercise.
This provides the reader with actual facts meaning it uses logic making it a perfect example of an argument.
Example of persuasion:
If you care about your children's success in school you will join us in our weekly meetings to learn how to help them throughout high school.
In this sentence the speaker tries to appeal to the parent's emotions by talking about their children's success.
Full transcript