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El poder de las Cuatro C's en el Mercadeo Moderno

Presentación realizada ante la Esumer - Medellin Agosto 2010

Roberto Matute

on 19 August 2010

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Transcript of El poder de las Cuatro C's en el Mercadeo Moderno

Producto Plaza Promocion Precio Camino Asimétrico Revolución IP Distribuir Opiniones = Cero Costo Conexiones Contenido Contexto Comunidad [Ahora] imolko.com Las Cuatro C:
Su impacto en el
Mercadeo Moderno [Antes] Para expresarte a gran escala Conceptos de 1960 Las compañías tenían
total acceso a los Medios ...Y los consumidores NO
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