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Collaborative Consumption

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Adam Covault

on 13 April 2012

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Transcript of Collaborative Consumption

Collaborative Consumption 1+1 =3 "Me to We" Generation Share Sharing was the first social tool taught to us as children. What has happened to this tool now? We Are All in This Together OurGoods "Coincidence of Wants" Reclaim old virtue's
Turn back to local market places
Power in numbers
cost savings coming together convenience socially conscious and sustainable Motivation Possible Changes Reputation Bank Accounts Peer to Peer marketplaces Redistribution Neighborhood Networks As a society we are relearning how to create value out of shared and open resources in ways that balance self interest w/ the good of the larger commiunity... 2 ways to participate
in Collaborative Consumption > PEER PROVIDER- one who provides
assets to rent, share, or borrow > PEER USER- one who consumes
the available products and services Examples of Collaborative Consumption systems:
RelayRides, Couchsurfing Rentoid, Swapstyle, Toyswap,
Dig N Swap, Airbnb These sytems can be organized into 3 different categories - many people are switching to a usage mindset whereby they pay for the benefit of the products
"What does it do for me without having to own it outright"-PSS Zilok, Rentoid, RelayRides are sites that allow privately owned items to be shared or rented peer-to-peer The benefits of systems like these is that an individually owned product with often limited usage is replaced with a shared service that maximizes its utility... > When our relationship moves from ownership to use, the options to satisfy our needs, whether it be travel, leisure, work, food, or children CHANGE and INCREASE... Product Service Systems Redistribution Networks -social networks enable used or preowned goods to be redistributed from where they are not needed to where they are needed

-in this system the marketplace is based on free exchanges (Freecycle, Kashless, AroundAgain); sold for points (Barterquest, VISwap); sold for cash (eBay, Flipped); and some markets are a mixture (SCoodle, Craigslist) > makeup accessories, clothes, books, toys, games, baby clothes, and DVD's all can be exchanged for similiar goods through sites like threadUp, MakeupAlley, Swapstyle, Toyswap, Dig N Swap... reduce, reuse, recycle, repair, "redistribute".... Collaborative Lifestyles -people with similiar interests are banding together to share and exchange less tangible assets such as time, space, skills, and money... >This type of system provides marketplaces for assets such as:
- working spaces (Citizen Space, Hub Culture)

- goods (Neighborrow)

- tasks, time, and errands (DaveZillion, IthicaHours)

- gardens (UrbanGardenShare, Landshare, Shared Earth);

> Shared Earth launched in Jan 2010, in 3 months an estimated 25 million square feet ofc potential garder space was posted...

- parking spots (ParkAtMyHouse) High degree of trust is required because human-to-human interaction, not physical products, is often the focus of the exchange....

This in turn creates relationships and social connectivity.... Motivatives for participating in Collaborative Consumption: -saving/making money
-meeting people
-saving space/time
-going "green" The amount of waste in landfills is remarkable...

But it is out done by the amount of waste in our homes... * 80% of the items people own are used less than once a month... Idea of Exchange... Idea of Bartering... William Stanley Jerons "Double coincidence of wants" But... the Internet eliminates this inefficiency 1.enables diverse and dispersed individuals and businesses to connect on a global scale. 2.efficienctly match their haves and wants without needing to know one another. 3.nonlocalized trust between people to be established and grow. Banking on the Community Local Exchange Trading Schemes TimeBank USA "a time machine taking us back to an age when we knew each other and trusted one another" "Thick Value" What is it? Different Bartering Currencies 1.Alternative Currencies
2.Community Currencies
3.Personalized Currencies
4.Complementary Currencies Hub Culture - VEN Second Life - Linden Dollar World of Warcraft - WOW Gold Social Lending Marketplaces In 2006 $269 million peer-2-peer loans... ...2007 $647 million Dave Nicholson + + = an online money matchmaking service " " Communes Wikipedia definition: "a community where resources are shared" Communal Living
Intentional Communities "Build a deeper, smarter form of community" Similar Companies:
Bright Neighbor
rBlock "Architecture for Participation"
-Tim O'Reilly Values that tie coworking,skillsharing,bartering,social lending and cohousing together...
Collaboration Design must continue to shape our everyday actions, reconfigure our spaces, and influence our consumers desires, just not through materialism and the production of more products. When it comes to design we must... ...move from "Thingification" ...to "Thingify"
to create a product from scratch and to release it into the consumer space "80% of the product environmental impact of a product, service or system is determined at the design stage"
Paul Hawken, Natural Capitalism Jump from design creation to design thinking... Process of Designing 4 Components Fluidity of Use Replication Diversified Enhanced Communications Service Role of Designers
"to reduce the threshold of efforts so that regardless of the amount of the willpower a given user may have, the system that can achieve its purpose" Longevity Designers must create products with the potential for dynamic longevity, not built-in obsolescence ...not just durable products but products that can be seamlessly updated and easily broken down for future reuse, resale, and repair. 80% one way products
99% material content will become waste within six weeks -John Thackara, In the Bubble:Designing in a Complex World "Designing the context of innovation and learning is therfore about fostering complex interactions, not about filling up spaces with gadgets" "the next wave of design can't be about denial...designers should strive to infuse Collaborative Consumption with a cool cachet." -Bruce Mau Designed an extended-life product service system with new Earthkeepers 2.0 collection have longevity:
classic durability
easy disassembly
reusable components that close the recycle loop if and when the soles does wear out, the consumers dont need to throw the boots away. They can register the boots, send them in and Timberland will replace it. TWO MODELS: "USAGE" PSS- product owned by a company or individual and multiple users share its benefits through a service...

"EXTENDED LIFE" PSS- after sales services such as maintenance, repair, upgrading becomes and integral part of the products life cycle... (these products are expensive or require a special knowledge to repair Peer-to-Peer Renting:
"With the limited resources we have on Earth the next step for conservation is instead of just buying stuff, SHARING stuff"

> Trust is a major factor.... - every transaction is backed up by a contract that
lays out legal terms

- renters are required o leave a deposit and can opt for insurance in case the item is lost ofr stolen while in their care

- P2P rental companies charge a 6% commission fee FREECYCLE.ORG is one of the fastest growing grassroots movement in the world with 7 million members in 95 countries... Freecycle is a virtual sidewalk where people can unload everything from half used cans of paint, to old carpets and sofas, to fish tanks... Based on the idea that there is, "No such thing as waste, it is just useful stuff in the wrong place." Estimated that a staggering 24,000 items (amounting to 700 tons of stuff kept out of landfills) are passed through on Freecycle everyday... Community Brand Nike
Spending 55% less on traditional marketing
Nonmedia social hubs- Nikeplus
2009- 1.2 million runners Skype
2008- 405 million users with 2.6 billion minutes of SkypeOut calls
How much money was spent on traditional advertising campaigns? Positive Outcomes Synergy is when the result is greater than the sum of the parts. Synergy is created when things work in concert together to create an outcome that is in some way of more value than the total of what the individual inputs is. Synergy Community within the Community Fewer Products
More Efficient Use
Less Material Consumed
Reduced Waste
More social capital $0
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