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Kerrang Magazine Cover Analysis

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by

Callum Walker

on 2 December 2012

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Transcript of Kerrang Magazine Cover Analysis

Masthead The fact that the cover image obscures part of the masthead makes you feel as though you are part of a club because, although you cant see the whole word, you know that it says 'KERRANG!'. This makes you feel as though it's exclusive and makes you more likely to want to buy it. The lines in the letters look like cracks and makes it look as though someone or something has smashed it. This links in with the type of music inside the magazine as it's mainly rock. Rock is quite a rebellious and aggressive genre of music. Direct address This draws you in as you feel as though the person is looking at you personally. This makes you more likely to buy the magazine. All images of people on this magazine use direct address so it's not just one person looking at you, willing you to buy the magazine Boxed Cover Line The use of the word 'exclusive' tells us that we won't find the information from that article anywhere else but in this magazine. This makes you more likely to buy the magazine as it makes you feel as though you are being told a secret. The blue and white of this cover line stands out from the dark blacks and greys of the cover image. Sticker Effect This gives the impression that there is a lot of content in the magazine and you feel as though you are getting good value for money. This sticker is for a competition and grabs your attention through the black and yellow title. The yellow box stands out from the dark background and the text is also quite big. Having a competition makes people more likely to buy and read the magazine because there's a chance they could win something that they probably wouldn't get otherwise or would have to pay money for. Main Cover Line This is the largest text other than the masthead and is quite considerably larger than the rest of the text, which draws your attention to it. The worn effect on this text gives the impression that the magazine is well established and is read a lot making you feel as though you are missing out if you don't buy and read the magazine yourself. The impression of the magazine being popular also makes you feel as though you are getting a quality product. Exclamation Marks On this magazine cover there are 13 exclamation marks. These grab your attention as you feel as though you are meant to be reading that bit of text as it is being shouted at you. The fact that exclamation marks are usually used to show shouting links in with the theme of rock music as it is often loud. These exclamation marks also make everything seem more exciting and that it is surprising that these features and articles are in the magazine which makes you more likely to buy it. Strap Line This strap line is advertising a competition which draws you in as you want to know what you could win. The use of a competition makes you more likely to buy the magazine as everyone likes winning things. The sans serif text is quite bold and catches your attention. The blue and white arrow containing the word 'win' leads you into the strap line. The blue stands out from the surrounding areas of the cover due to its contrasting colours. Bottom Strap Line This strap gives the impression that there is a lot of content in the magazine and makes you feel as though you are getting good value for money. This strap is slightly wonky which makes it look as though it was added in in a hurry, making us feel as though they were struggling to find room and time to talk about everything they have in their magazine which also goes along with the impression of a lot of content and makes you more likely to buy the magazine.
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