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Together Fairness Works
Transcript of Together Fairness Works
Our Members as our Strength.
Transforming the 68% of our Membership.
So what do you think it means when your members think of their union as THE union?
3 Part Engagement Strategy
WHY THIS PROJECT NOW ?
Financial Disclosure requirements for Unions.
Making it Harder for workers to form Unions. (Changing card check process.
Omnibus Labour Bill in Saskatchewan
(Overhauling and melding of 12 pieces of legislation into one Omnibus law)
Tim Hudak's promise of Anti-Union Legislation (dressed as labour flexibility in Ontario; if he is elected)
Media / Negative Public Image
"Those Greedy Unions and their Union Bosses..."
What advantages do Unions have over our opponents ?
What advantages do our opponents have over Unions?
Why do we need to re-engage our Members?
3 Common approaches to winning people over, and why these approaches do not work.
1) Field of Dreams
2) Park and Bark
* Differs from issue-based campaigns
* Members are the foundation, feeding into issues and campaigns.
eg. Metro Vancouver Alliance
This is part of the 2013 Omnibus Budget Bill that puts the Treasury Board staff at the table with Crown Corporations and Unions during Collective Bargaining.
Back to Work Legislation; enacted by Government (which seems to favour the employer in a labour dispute)
Largely disengaged (or some would say apathetic) membership
Jan Schaffer's 10 Lessons
1) Practice Solidarity. This is not always easy, because our opponents will try to create divisions amongst us.
2) Practice message discipline. Frame your message, and make sure thats what people are talking about - both among the general, public, and within unions.
3) Our members are our strength. We have members. The other side does not.
4) When Members are in motion, our power increases.
5) Putting our Members in motion takes a lot of work.
6) Big and Splashy is not always the answer. The work that isn't visible might be the most critical.
7) If it seems to easy, it probably is.
8) Include, Include, Include. People want to be part of a positive message. Labour has a plan to make people's lives better. Reach out to include as many people as possible.
9) If we think the other side will do it, they probably will. And we should be ready for that.
10) Build on our strengths. Take advantage of their weaknesses. Work against stereotypes. Do what the other side does not expect.
Campaigns / Need for Member Support
Bills / Legislation
Membership Engagement Pyramid
1) Go to where the people are: Engage them where they physically are, and at a level that is appropriate to their personal situation.
2) Listen with intention to what they have to say.
3) Build Strength Relationships, and belonging based on what you have learned.