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Mass Media in the Marketplace by Maxwell McCombs

A presentation by Calvin Carr and Colin DuRant
by

Colin DuRant

on 19 October 2012

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Transcript of Mass Media in the Marketplace by Maxwell McCombs

MCCOMBS' RELATIVE CONSTANCY HYPOTHESIS CARR AND DURANT TIMES All the Mass Comm
That's Fit to Cover Media Spending
remains constant
as a % of GDP c/o Andrew Gaerig, The Economics of Advertising DIVIDING THE PIE SHORTCOMINGS OF THE RCH:
THE INTERNET CHANGES
EVERYTHING Media Use by Region Internet Ascendant Maxwell
McCombs,
Prof. Emeritus
UT-Austin
Full transcript