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2014 SA & NT Marketing ABP

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by

Danielle Tsogas

on 7 November 2013

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Transcript of 2014 SA & NT Marketing ABP

Key Projects

75th Year Celebrations
Customer Summits
(Regional & Metro) Events
Expos & Roadshows
Business Intelligence / Market Insights
PR/CSR/Sustainability
SPOTY national & local
CCSP & CCA Relationship Development



2014 SA & NT Marketing ABP
Facilitate & Drive
Profitable Partnerships
Exceptional Experiences
Business Intelligence
Brands and Innovation
Operational Fitness

Sponsorships | Assets
JBP & PXS

MCM Submissions new & resigns (Business Planning & Review)

Grow volume by xx (state numbers) & Net Cont by xx (state number) through BI insights & delivering innovative solutions

Incorporate Licensed & At Work assets into portfolio

Achieve new revenue through non traditional avenues
(Frozen, Amateur Sports, Licensed alignment)

Portfolio expansion within existing & new assets

Superior Partnership Management - Adelaide Oval

Leveraging & Execution of Assets

Trade Marketing
DIGITAL
Clubhouse | National Digital Strategy (TBC)
Food & Beverage activation

COMMUNICATION
Communicate brand plans to each channel
NPD & GTM Strategies - continuous improvement
Stakeholder Engagement (int/ext) / Customer Programs
Event Management

RETAIL PRESENCE & PROMOTION
Coke & meals activation
Develop innovative & value-ad initiatives
Asset leveraging initiatives & execution

OPERATIONAL EFFICIENCIES
Budget management
POS management
Merchandise store efficiencies


Special Events
Grow volume by xx (state numbers) & Net Cont by xx (state number) through
BI insights & delivering innovative solutions

EXISTING & NEW BUSINESS
Actively seek new event business
Pre & post planning & Analysis
ROI & Exit Strategy for all events
Portfolio expansion within existing & new assets
Retail opportunities (frozen)
Leverage Licensed event sponsorships
Regional Activation & Support

OPERATIONAL EFFICIENCIES
Improved Processes & Procedures
Safety

Foundation Roots Results
People & Culture
Drive Individual Capability & Accountability
Team Visibility
Planning & Process Improvement
Communication & Routines
Behavioural Safety
Result
Australia's Best Company

Challenges
Capability & Drive
Accessibility - Communication lines & timing
National Structure - Information Sharing
Team Visibility
Role Duplication

Deliver Superior Value
Marketing & Communication
Developing Partnerships
Service
Execution
Live Our Vision
Strategies
Organisation
Business Growth
Processes & Innovation
Strengthen Our Roots
Vision
Shared Values
Capabilities
Resources
Full transcript