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Hayward Economic Development Strategic Plan

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by

Mary Thomas

on 17 September 2012

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Transcript of Hayward Economic Development Strategic Plan

Stakeholders Economic Development Strategic Plan Update Financial Resources Purpose Current status of Economic Development in Hayward Receive feedback on the framework that will be used for the plan update Present the timeline and the project plan Showcase the Intellectual Capacity of the City through Partnership with its University/Colleges Develop Downtown as an Entertainment/Dining District Further Develop a Balanced and Diverse Economy Enhance Hayward's Quality of Life and Promote a Positive Image of the City The City of Hayward is recognized as the most desirable place in the East Bay in which to locate and conduct business. Draft Vision & Mission Branding & Marketing Staffing Model CEDC Process & Timeline Industrial Sector; Service/Retail Industry Joined the East Bay Green Corridor Community outreach events: Taste of Hayward, Restaurant Walks, etc. One-on-one Technical Assistance to Preserve over 1,100 Jobs Monthly Business Award "Film Friendly" Promotion Activities Business Visitation Program 2011 CALED Award of Merit for Economic Development Promotions City Council Branding & Marketing Summary of the
FY 2012 Strategic Plan 4 Economic Development Goals: Citywide Events and Activities: Restaurant Guide Clustering activities like Food Manufacturing Council Foothill Boulevard façade improvement projects Shop Hayward Program Service/Retail Industry Industrial Sector Retention Retention Attraction Strategic Areas Performance Measures Annual Work Plans Industrial Sector Service/
Retail Industry Economic Development Vision Branding & Marketing Attraction Partnership with Alameda County Workforce Investment Board Processed Cinema Place ownership change Investor Roundtable Forums with the Northern Silicon Valley Partnership
Strengthen and expand events and opportunities for community members to engage with Hayward businesses National Promise Neighborhood Grant to improve educational outcomes Develop and execute a comprehensive marketing program Create a new image that showcases Hayward's strengths (Citywide) (By Key Area) Summer Movie and Concert Series, Street Parties, Off the Grid, Festivals, etc.
Financing/Funding and Staffing Models Industrial Sector Service/Retail Industry Branding & Marketing Draft Strategic Plan Presentation Final Plan Adoption of Strategic Plan Strategic Planning Process HUSD Downtown Business Improvement Area Workforce Development Retail Sector Community Groups Other Jurisdictions Community Based Organizations Industrial Sector HARD Key Property Owners Development Focus Group Development Community Geographic Areas 1 2 3 4 Business Visitation Program Monthly Business Award October 1, 2012: October 15, 2012: November 5, 2012: December 4, 2012: December 18, 2012: February 4, 2013: March 19, 2013: CEDC Presentations Council Work Session Council Legislative Action Final CEDC Presentation Key Developers Other Key Business Owners Chamber of Commerce Key Property Owners Latino Business Round Table Alameda County Union City Trade Schools/ Heald/ROP Chabot Cal State Service Clubs Youth Organizations Food Manufacturing Council 5-year Strategic Plan Outcomes Measured Annually Other Key Business Owners (Southland, etc.) Neighborhood Groups 1) Creating and sustaining a fiscally sound, safe, clean, and green business environment that benefits both residents and businesses, as well as the region; Mission Statement We achieve our vision by: 3) Actively recruiting new businesses and supporting emerging sectors like biotech industries and food processing businesses; and 4) Partnering with businesses and community agencies in Hayward, such as the Hayward Unified School District, Chabot College, the California State University East Bay Campus at Hayward and various technical trades schools, to foster a skilled and educated local workforce. 2) Promoting Hayward for its prime location, amenities like its great climate, water, and public safety services; and other strengths such as its civil community, ethnic diversity, and history, which distinguish Hayward from other municipalities; (By Industry) 1. 2. 3. 4. Ensure timely and predictable permit processes Improve Hayward's education-to-job bridge through an active community partnership Maintain and expand the public infrastructure that businesses need to thrive Create proactive, site-specific land use policies that clearly convey useful information to potential businesses Support existing businesses, especially in the area of safety Recruit and secure new businesses in priority locations that are a good fit for Hayward FY 2012 Achievements FY 2012 Achievements Service/
Retail Industry Branding & Marketing Industrial Sector Goals of focus Goals Stakeholders Financial Resources The City of Hayward supports and builds a thriving regional and local economy that serves its diverse community. Draft Vision & Mission Staffing Model CEDC City Council Strategic Areas Performance Measures Annual Work Plan Industrial Sector Service/
Retail Industry Economic Development Vision Branding & Marketing
Community members regularly engage with Hayward businesses through a variety of events Hayward is well-marketed to potential businesses, brokers, and customers Hayward has a new image that showcases its strengths (Citywide) (By Key Area) HUSD Downtown Business Improvement Area Workforce Development Retail Sector Community Groups Other Jurisdictions Community Based Organizations Industrial Sector HARD Key Property Owners Development Focus Group Development Community Geographic Areas 1 2 3 4 Key Developers Other Key Business Owners Chamber of Commerce Key Property Owners Latino Business Round Table Alameda County Union City Trade Schools/ Heald/ROP Chabot Cal State Service Clubs Youth Organizations Food Manufacturing Council 5-year Strategic Plan Outcomes Measured Annually Other Key Business Owners (Southland, etc.) Neighborhood Groups 1) Creating and sustaining a safe, clean, and green business environment; Mission Statement We achieve our vision by: 3) Actively recruiting new businesses and supporting emerging sectors; and 4) Partnering with businesses and community agencies to foster a skilled and educated local workforce. 2) Promoting Hayward for its prime location, amenities, and other strengths; (By Industry) The City's permit processes are timely and predictable The City is helping to grow Hayward's education-to-job bridge through an active community partnership The City is actively maintaining or is in the process of building the public infrastructure that businesses need The City has proactive, site-specific land use policies that clearly convey useful to potential businesses Existing businesses have the support they need from the City to thrive, especially in the area of safety The City has recruited and secured new businesses in priority locations that are a good fit for Hayward Service/
Retail Industry Branding & Marketing Industrial Sector Goals of focus The City's permit processes are timely and predictable The City is helping to grow Hayward's education-to-job bridge through an active community partnership The City has proactive, site-specific land use policies that clearly convey information to potential businesses The City has recruited and secured new businesses in priority industries that are a good fit for Hayward Existing businesses have the support they need from the City to thrive, especially in the area of safety The City is actively maintaining or is in the process of building the public infrastructure that businesses need Ensure timely and predictable permit processes Improve Hayward's education-to-job bridge through an active community partnership Maintain and expand the public infrastructure that businesses need to thrive Create proactive, site-specific land use policies that clearly convey useful information to potential businesses Support existing businesses, especially in the area of safety Recruit and secure new businesses in priority industries that are a good fit for Hayward FY 2012 Achievements Develop Downtown as an Entertainment/Dining District Further Develop a Balanced and Diverse Economy 3. 4. Industrial Sector; Service/Retail Industry
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