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Final - UBER Expansion Strategy
Transcript of Final - UBER Expansion Strategy
2008: Idea formed while in Paris, France
2009: Uber was founded
2010: "UberCab" service and Mobile App was launched
2012: "UberX" was launched
2015 Uber announces testing of "UberPool"
Today: Service is available in 58 countries and more than 311 cities worldwide
"Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
Everyone's Private Driver
Company valued at $50B
Operating in 58 countries & 311 cities
Over 1M rides per day
Over 162,000 U.S. drivers
Uber represents over 46% of all paid car rides
Competition: Amazon and Google
Lower demand than anticipated
Safety and Security Concerns
Negative Reputation - Legislation
Unable to meet marketed expectations
Launched in Washington DC
Ability to purchase over 100 products including over the counter medicines, baby products and cleaning supplies.
All purchases and payments are made through Uber Application
What is Uber?
A leading international transportation network company
HQ in San Francisco, CA
Offers efficient, safe convenient, reliable and time-sensitive transportation
Users request rides and track their reserved vehicle's location through an application integrated with Google Maps
Build on reputation for fast and efficient service:
By Anya Kozak, Nancy Carmona, Pablo Pizzichini
Equitable revenue stream
Increased Market Share
Develop new core competencies
Diversified service offerings
Additional Expansion Opportunities:
In Favor of Delivery Services Expansion
Additional revenue stream
Transform delivery expectations
Revolutionized transportation industry
New Market - People to products
Delivery under 10 minutes guarantee
Utilize competitive advantage
Capitalize on developed technology
New revenue stream
To launch same day service
Get your driver's details and
track your route via GPS
Have your ride charged directly to your preferred payment method
No pre-booking and no wait in taxi lines. The Uber app can get you a car in 15 minutes or less
One app - One sign-up
More than 311 cities worldwide