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Final - UBER Expansion Strategy

MBA 902 - by Anya Kozak, Nancy Carmona, Pablo Pizzichini
by

902 A Team

on 22 July 2015

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Transcript of Final - UBER Expansion Strategy

UBER
Industry Analysis
2008: Idea formed while in Paris, France

2009: Uber was founded

2010: "UberCab" service and Mobile App was launched

2012: "UberX" was launched

2015 Uber announces testing of "UberPool"

Today: Service is available in 58 countries and more than 311 cities worldwide
Timeline
Mission
"Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
Vision
"
Everyone's Private Driver
"
Statistics
Company valued at $50B

Operating in 58 countries & 311 cities

Over 1M rides per day

Over 162,000 U.S. drivers

Uber represents over 46% of all paid car rides


Growth Strategy
Risks
Competition: Amazon and Google



Lower demand than anticipated

Safety and Security Concerns

Negative Reputation - Legislation

Unable to meet marketed expectations

Launched in Washington DC

Ability to purchase over 100 products including over the counter medicines, baby products and cleaning supplies.

All purchases and payments are made through Uber Application

Quick Delivery

uberESSENTIALS
Payoff
Conclusion
What is Uber?
Timeline
Statistics
Competition
Growth Strategy
uberESSENTIALS
Risks
Growth Model
Payoff
Conclusion
AGENDA
A leading international transportation network company

HQ in San Francisco, CA

Offers efficient, safe convenient, reliable and time-sensitive transportation

Users request rides and track their reserved vehicle's location through an application integrated with Google Maps

Major Competitors
Build on reputation for fast and efficient service:
Lyft
Curb

Sidecar

Taxis

Public Tx
By Anya Kozak, Nancy Carmona, Pablo Pizzichini
Delivery Services
Equitable revenue stream

Increased Market Share

Develop new core competencies

Diversified service offerings

Additional Expansion Opportunities:
In Favor of Delivery Services Expansion
Additional revenue stream

Job opportunities

Boosts economy

Transform delivery expectations

Revolutionized transportation industry
New Market - People to products
Delivery under 10 minutes guarantee
Utilize competitive advantage
Capitalize on developed technology
New revenue stream
Growth Model
UberMovers
UberRUSH

To launch same day service
Price
Get your driver's details and
track your route via GPS

Have your ride charged directly to your preferred payment method
No pre-booking and no wait in taxi lines. The Uber app can get you a car in 15 minutes or less
One app - One sign-up
More than 311 cities worldwide
Full transcript