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Service Design

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Ana Cifuentes

on 2 April 2013

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Transcript of Service Design

Service Design What is Service Design? Service Design can be both tangible and intangible. Academic approaches for Service Design References Is an interdisciplinary approach that combines different methods and tools from various disciplines.

The purpose of Service Design is to design according to the needs of customers or participants.
The service becomes:
competitive and
relevant to the customers.
It can involve artifacts and other things including communication, environment and behaviors. It provides numerous benefits to the end user experience when applied to sectors such as retail, baking, transportation and healthcare. LITERATURE
This is service design thinking (Stickdorn and Scheneider, 2010).
Service design and Tourism (Stickdorn and Frischhut, 2012).
Beyond the experience (Nicolla Morelli, 2009).
Service working its way to the top (Birgit Mager, 1997).
http://ciid.dk/education/portfolio/py/courses/industry-project-dsb/projects/mapme/ This cross-disciplinary practice combines numerous skills in design, management and process engineering. Service Design is essential in a knowledge driven economy.
–The Copenhagen institute of Interaction Design, 2008 Service Design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients and efficient as well as effective for organizations.
–Stefan Moritz, 2005 Service Design aims to ensure services interfaces are useful, usable and desirable from the client’s point of view and effective, efficient and distinctive from the supplier’s point of view.
–Birgit Mager, 2009 Service Experience http://www.minds-makers.com/en/ 5 Principles of Service Design Thinking Services should be experienced through the customer's eye. All stakeholders should be included in the service design process. The service should be visualized as a sequence of interrelated actions. Intangible services should be visualized in terms of physical artifacts. The entire environment of a service should be considered.
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