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Media AS exam

What to expect -
by

Karen Ardouin

on 22 May 2015

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Transcript of Media AS exam

May 2013
AS exam in May
Question 2
Question 3
Look at your Exam Paper

The detail of how the picture has been
put together and how it creates
meaning.

Where is it set?
What costumes are being used?
What props are being used and why?
What
col
ou
rs a
re b
ein
g us
ed
and why?

What else should we consider under this heading?
Media Representations and Responses
MS1 - 2.5 hours long -
Three questions

Question 1 (40 marks)-
requires an analysis of the moving image extract or print based material
provided by the board

For Moving Image:
-
VISUAL CODES
TECHNICAL AND AUDIO CODES
GENRE AND REPRESENTATION

For

Print
-
VISUAL CODES
LAYOUT AND DESIGN
Representation, Genre,
LANGUAGE and MODE OF ADDRESS
This question tests your
understanding of different audiences.


You will need to understand:
How the presented piece of media
i
dentifies it's audience
How the media
t
argets it's audience?
How it
a
ppeals to it's audience.
I - T - A
How the media positions the audience?
What audience theories can you identify and use?

Understanding the various theories will allow you to understand more about how the media construct meaning, and how they target certain
audiences.
This question refers to representation of
age, gender, race, ethnicity, class or issues
and happenings and possibly genre
You will be asked to use your own detailed examples

-
NOT

the provided material.

It is therefore imperative that you study
at least three examples very carefully
and know exactly how to answer this
question
Familiarise yourself with the question paper and
look at what is being asked of you.

Question 1 - May 2011 - Print based

1) - Analyse the front covers commenting on:

visual codes
layout and design
language and mode of address

This question is
worth 40 marks
Visual Codes
Media AS Exam
Visual Codes
The look, or feel, of a picture, whether moving or still, is made up of all the designed parts.

Therefore, we can add ideas of expression and body language(or performance) use of make-up and celebrity, mode-of-address and what message this is giving.
These are also part of the visual as they are creating a rhythm and atmosphere - enhancing everything within the frame.
Camera shots
- are chosen for a reason
Lighting
- creates mood and atmosphere, but is also used as a tool - to 'point' to important areas or to represent a certain character in a 'better light'.
Layout and design
- where people, props and language are placed in order to create a rhythm, and/or a balance, and to draw the audience to it's message.
Language
- What fonts and colours are being used? What words have been chosen and why? Where have they been placed on the page and why? How big or small are they and why?
Mode of address
- How is the person and/or layout and language speaking to the audience and what is the purpose?
Link visual codes - technical/audio codes and codes of genre
Watch this scene from Minority Report and write a paragraph attempting the above.

Consider two visual codes - how are they enhanced by two technical codes - how do these identify the genre? (Genre Act 1st)
Refer to Question 1 on the second paper (May 2012)
Identify the following:

visual codes
technical and audio codes
genre
Answer all three questions.
Study the front covers for GQ (December 09)
and Saga Magazine (November 09).

Analyse the front covers for both GQ
and Saga magazines commenting on:
• visual codes
• layout and design
• language and mode of address. [40]
Technical and audio codes
These are enhancing everything within the frame.

Camera shots
- are chosen for a reason.
Lighting
- creates mood and atmosphere, but is also used as a tool - to 'point' to important areas or to represent a certain character in a 'better light'.
Editing
- makes sense of the story - creates pace and structure and enhances areas of the narrative.
Sound
- underlines the visual and helps to drive the narrative.
2 visual codes
-
Performance/props/use of colour
2 technical codes
-
lighting and camera shots
Add an audio code
Watch the clip again and then add to your paragraph - be prepared to share with the class.
Now apply the same technique to the WJEC clip from May 2012 -
concentrating on Question one,
identify two visual codes, two technical codes and two audio codes - and the genre.

Write a page of A4 and hand this in for marking
Question 2 is all about audience
What do you know about audiences?
AGE

GENDER

RACE

AREA
CLASS

Psychgraphic -
Demographic
-
Coding
-A, B, C1, C2, D, E
What audience theories can you think of?
Name three.

How can you use these?
Three case studies - make them different.
Film
Poster
News
(watch again)
Full transcript