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Transcript of S.C.A.M.P.E.R. METHOD
INSPIRING YOUR CREATIVITY
Is a person born with the gift of creativity?
What if we do nothing?
Case Study McDonalds
Are we born with it?
Is it developed as we grow?
Can one learn how to generate creativity?
Created by Bob Eberle in the early 1970s
Everything new is a modification of something that already exists.
Plan of Action
Turning one idea into several ideas.
- Thinking about replacing
- Problem solving
- Cuming up with new ideas
Combining unrelated ideas, goods, or services to create something new.
Think about taking existing ideas to solve your problem.
Replacement of the potato chips by french fries.
The idea became with the combination of the entrepreneurship and knowledge from Ray, and the business idea from the brothers, McDonald’s.
Adapt an idea to create a new concept: Fast food
Based on Jim Harvey's speech structures
Exaggerate your ideas
Increase its perceived value
Remove unnecessary thing
Simplify, reduce, eliminate non-essential components.
Change your way of thinking
Put others to uses
Creation of McCafe in 2009 which meant adition to the menu
Put it to other
selling restaurants and real instead of simply hamburgers
letting customers serve themselves, avoiding the use of waiters
having customers pay before they eat