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S.C.A.M.P.E.R. METHOD

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by

Diego Gonzalez

on 30 September 2013

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Transcript of S.C.A.M.P.E.R. METHOD

S.C.A.M.P.E.R. METHOD

INSPIRING YOUR CREATIVITY
Is a person born with the gift of creativity?
What if we do nothing?
What is...
S.C.A.M.P.E.R.
S.C.A.M.P.E.R.
Case Study McDonalds
Are we born with it?
Is it developed as we grow?
Can one learn how to generate creativity?
Creation
Created by Bob Eberle in the early 1970s
Concept
Everything new is a modification of something that already exists.
Plan of Action
Turning one idea into several ideas.
Substitute
- Thinking about replacing
- Problem solving
- Cuming up with new ideas

Combine
Combining unrelated ideas, goods, or services to create something new.
Adapt
Think about taking existing ideas to solve your problem.
Pro
Con
Substitue
Replacement of the potato chips by french fries.
Combine
The idea became with the combination of the entrepreneurship and knowledge from Ray, and the business idea from the brothers, McDonald’s.
Adapt
Adapt an idea to create a new concept: Fast food
Based on Jim Harvey's speech structures
Magnify
Exaggerate your ideas
Increase its perceived value
New insights
Eliminate
Remove unnecessary thing
Simplify, reduce, eliminate non-essential components.
Rearrange
Change your way of thinking
Put others to uses
Modify
Creation of McCafe in 2009 which meant adition to the menu
Put it to other
selling restaurants and real instead of simply hamburgers
Eliminate
letting customers serve themselves, avoiding the use of waiters
Rearrange
having customers pay before they eat
Full transcript