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Mobile Technology in Public Health Messaging

Mobile technologies/applications and its impact on public health messaging
by

Sarah Guiamelon

on 16 August 2013

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Transcript of Mobile Technology in Public Health Messaging

Mobile Technology
in Public Health Messaging

Mobile technology is one such technology
used for health messaging purposes
What is mobile technology?
Mobile programs and applications address a variety of issues, with some using software for assessment and delivery of information and tailored health education messages (Mass, Plass, Kane & Papenfuss, 2003)
How is mobile technology used in health messaging
ADVANTAGES
DISADVANTAGES
APPLICATIONS
Banra, S., Hasan, H., Meloche, J. (2009). Opportunities for interactivity in public health websites: A content analysis approach. Retrieved from
http://www.iseing.org/emcis/CDROM%20Proceedings%20Refereed%20Papers/Proceedings/Non-Presenting%20Papers/C13/C13.pdf.
Boulos, M., Wheeler, S., Tavarez, C. H., & Jones , R. (2011). How smartphones are changing the face of mobile and participatory healthcare: an overview, with example from
\ecaalyx. BioMedical Engineering OnLine, 10(24). Retrieved from http://www.biomedcentral.com/content/pdf/1475-925X-10-24.pdf
Business Link. (2012). Mobile technology. Retrieved from
http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1074298219&r.l1=1073861197&r.l2=1075422789&r.l3=1074298168&r.s=sc&type=RESOURCES
Centers for Disease Control and Prevention: CDC mobile web site. (2011). Retrieved from http://www.cdc.gov/mobile/
Centers for Disease Control and Prevention. (2011). The health communicator’s social media toolkit. Retrieved from
http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMediaToolkit_BM.pdf
Centers for Disease Control and Prevention. (2012). Health and safety topics: Multimedia and tools. Retrieved from http://www.cdc.gov/
Department of Health and Human Services, Text4Health Task Force. (2012). Health text messaging recommendations to the secretary. Retrieved from
http://www.hhs.gov/open/initiatives/mhealth/recommendations.html
Doherty, D. (2012). The insider’s guide to mobile health (m-health)[Web log message]. Retrieved from http://mobithinking.com/m-health-guide
Encyclopedia of Public Health. (2002). History of public health. Retrieved from http://www.enotes.com/history-public-health-reference/history-public-health-173217
Ensle, K. (2011, October). How to choose health care apps. Retrieved from http://njaes.rutgers.edu/sshw/message/message.asp?p=Health&m=200
Grzeskiewicz, M. (2012, May 21). Seven guidelines to great public health mobile messaging [Web log message]. Retrieved from http://www.iqsolutions.com/ideas-and-
insights/blog/seven-guidelines-great-public-health-mobile-messaging
iHealth Beats (2011, December 07).) Sebelius touts benefits of mobile health apps during mhealth summit [Web log message]. Retrieved from
http://www.ihealthbeat.org/articles/2011/12/7/sebelius-touts-benefits-of-mobile-health-apps-during-mhealth-summit.aspx
Mas, F.G.S., Plass, J., Kane, W.M., Papenfuss, R.L. (2003). Health education and multimedia learning: Educational psychology and health behavior. Health Promotion
Practice, 4(3), 288-292. doi: 10.1177/1524839903252569
Mobile application development for the web: Advantages and disadvantages. (2012). Retrieved from http://www.squidoo.com/mobilewebdevelopment
MyFitnessPal. (2012). Retrieved from http://www.myfitnesspal.com/
Quitting: On your phone, on your terms. (2012, March). Retrieved from http://smokefree.gov/smokefreetxt/default.aspx
Riley, W.T., Rivera, D.E., Atienza, A., Nilson, W. , Allison, S.M., & Mermelstein, R. (2011). Health behavior models in the age of mobile interventions: are our theories up to
task? Transl Behav Med. 1(1), 53 – 71. doi: 10.1007/s13142-011-0021-7
Smokefree.gov: Smokefree TXT. Retrieved from http://smokefree.gov/smokefreetxt/default.aspx
Text4baby. (2011). Retrieved from http://www.text4baby.org/
U.S. Department of Health and Human Services, Health.gov (2012). Health Information for Individuals and Families. Retrieved from http://www.health.gov/
World Health Organization. (2012). Health Topics. Retrieved from http://www.who.int/topics/en/
World Health Organization (2011). mHealth: New horizons for health through mobile technologies. WHO Press. Retrieved from
http://www.who.int/goe/publications/goe_mhealth_web.pdf
References
There are many mobile devices used to deliver health messages.
Recommendations
Presented by Mobile Health Bytes
(Alison, Amber, Griffin & Sarah)
Technology has helped make
a great impact in disseminating
public health initiatives to reach
the public
"...technology that is portable..." - (Business Link, 2012)
There are
over
300
million wireless users in the U.S.
85% of U.S. adults own a mobile phone
75% of U.S. high school students own a mobile phone
Mobile technology has been adopted across socioeconomic and demographic groups thus expanding the availability of health messaging to those populations most in need of health interventions (River, et al., 2011)
Access to the World Wide Web
on a mobile device allows for
distribution of health-related
software (Mas et. al, 2003)
Government & non-profit organizations have created a variety of health related websites and its topics:
Health.gov
CDC.gov
World Health Organization
17% access health information using their phones
80% of Medicaid households use text messaging regularly
Easy on the go access
Empowers and motivates users
Encourages accountability among users
Enables the user to have greater control of their health
May compromise patient privacy
Applications are limited to mobile platform
Not everyone has unlimited data or text messaging plans
Limits face-to-face interaction
Must have internet connectivity
Examples of how technology is used
Exercise Counts Calculator
MyStart!
Target Heart Rate Calculator
Daily Food Plan
My-Food-a-Pedia
BMI Calculator
My Life Check
TEXT MESSAGING
Text4baby Program
SmokefreeTXT
REMOTE PATIENT MONITORING
Body Area Networks (BAN) utilize a patient-wearable smart garment with wireless health sensors and a GPS (Global Positioning System) location sensor in the smartphone that communicates over the Internet with a remote server accessible by healthcare professionals who are able to monitor and manage the patient with multiple chronic conditions.
Individuals can sign up for health alerts on the CDC mobile website and receive 2-3 messages a week with helpful tips.
The tips are based on the individual's needs
Very personalized
CDC Healthy Tips on the Go
Of these mobile technologies, smart phones are a favorite tool because of their:
Accessibility
Availability
Smokefree.gov smoking cessation text messaging program
Myfitnesspal.com
Free mobile service targeted to teens and young adults
Provided by the National Cancer Institute at the National Institutes of Health
Helps individuals quit smoking on their terms
Texts include:
Encouragement
Advice
Tips
Provide the tools and support needed to achieve weight loss goals
Accessible through mobile application
Completely free
Includes calorie counter & activity log
Mobile health
a.k.a mhealth
Used to describe mobile technology that supports public health & medicine (CDC, 2011, p. 21)
Mobile devices include:
Laptop and netbook computers
Palm top computers or personal digital assistants (PDA’s)
Mobile phones and ‘smart phones’
Global positioning system (GPS) devices
Wireless debit/credit card payment terminals
Examples of behaviors that can be addressed using this type of technology include weight loss & smoking cessation:
(Has connections to Facebook, Twitter, Email Updates, RSS Feeds, You Tube, Blogs, and Flickr)
(Has connections to RSS Feeds, You Tube, Twitter Facebook, and Google + page)
%
Moreover...
Favorite applications
Full transcript