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NCAA College World Series
Transcript of NCAA College World Series
By: Joel Longbons, Kristin Render, Kristina Holme, Michelle Polka History 1947: "The Road to Omaha” debuted in Kalamazoo
1948: Moved to Wichita
1950: Permanently settled in Omaha’s Municipal Stadium (presently renamed Rosenblatt Stadium)
Purpose & Goals The World Series of Omaha, Incorporated’s goal is to keep the games in Omaha.
Measures taken to keep the games in Omaha include continual stadium updates and construction of a new ballpark.
World Series of Omaha Inc. purpose is to promote the College World Series as a unique baseball pilgrimage all baseball fans should experience.
The organization has neglected its larger market.
Keeping the CWS in Omaha
Marketing Strategies Penetration Strategy
Focus: Family interaction!
Market Development Strategy Product Development Strategy
Fan base of teams participating in event Who are the customers? Target Market Locals from Omaha
Fans of participating teams
Baseball fans who enjoy the college level
Market Details Fans are looking for very family-oriented entertainment
Local fans are extremely loyal
Problems Fail to grab attention of Northern States
Overallnational attention is low
Very strict sponsorships Marketing Goals Residence of non-Nebraska CWS season ticket holders
Reach a larger target market including Northern states while keeping the home-town feel.
"Road to Omaha" saying known nationally
Increase advertising to raise national awareness
Maintain loyalty among locals
Take advantage of social media opportunities
Continue to target young families and strengthen their loyalty
Find a way to get college students to come to other teams’ games in addition to their own college’s games.
Increase customer loyalty through promotions and events at the CWS
Target Marketing Goals & Objectives Residence of 2003 CWS Visitors Budget SWOT Analysis Strengths Weaknesses Opportunities Threats Goss & Associates Goss & Associates Average Ticket price Up 5.4 percent in MLB. Yankees/Mets Skew Total. (2009, April 02). The Biz of Baseball.com. http://www.bizofbaseball.com/index.php?option=com_content&view=article&id=3147:average-ticket-price-up-54-percent-in-mlb-yankeesmets-skew-total&catid=56:ticket-watch&Itemid=136
Background. (2010, January 21). BCS: News, highlights and insights into the Bowl
Championship Series. Retrieved March 11, 2010, from
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Bozell. (2010). Case Study The Greatest Show on Dirt. http://www.bozell.com/work/case-studies/261/the-greatest-show-on-dirt/ Retrieved April 11, 2010.
College World Series - Omaha's Rosenblatt Stadium. (n.d.). Baseball Pilgrimages Major and Minor League Ballpark Roadtrips. Retrieved March 10, 2010, from http://www.baseballpilgrimages.com/collegeworldseries.html
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McGee, R. (2009). The Road to Omaha: Hits, Hopes, and History at the College World Series. New York: Thomas Dunne Books.
NCAA Final Four History - History and Format of the NCAA Basketball Tournament. (n.d.). Buy Baseball Tickets, Basketball Tickets, and Concert & Theatre Tickets from TicketCity. Retrieved March 11, 2010, from http://www.ticketcity.com/ncaa-final-four-history.html
NCAA Men's College World Series 2010 - History. (n.d.). NCAA Men's College World Series 2009. Retrieved March 10, 2010, from http://www.cwsomaha.com/index.php?option=com_content&task=view&id=58264&Itemid=174
NCAA Men's College World Series 2010 - Officials Break Ground on Omaha Baseball Stadium. (n.d.). NCAA Men's College World Series 2010. Retrieved March 11, 2010, from http://www.cwsomaha.com/index.php?Itemid=170&id=58474&option=com
Rooney, Ben. March Madness ticket tumult: Butler did it. CNNMoney.com. (2010, March 29). http://money.cnn.com/2010/03/29/technology/final_four_tickets/index.htm. Retrieved April 12, 2010.
YouTube - The NCAA College World Series 2009 . (n.d.). YouTube - Broadcast Yourself. . Retrieved March 11, 2010, from http://www.youtube.com/watch?v=VjCK6eechFY&NR=1