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BMKT369: E-commerce & Marketing
Transcript of BMKT369: E-commerce & Marketing
986-1911 / 2494
Office: FR 527 (5pm Tues.)
What's the Point?
What is online marketing and why do it?
The Rise of E-commerce
Understanding the underlying technologies...
BSc. Computing Science
MSc. Resource Management
is a Computing Science instructor teaching a marketing class?
Increase Sales & Loyalty
I N T E R N E T
Components of an online marketing plan
SEM & SEO
targeted content / blog
online PR & reputation mngmt.
crowd-sourcing / online community
"It takes an average of seven touch points to make a sale. "
customer relation mngmt.
“The technical challenge of modern marketing is that explosion of smaller touchpoints”
"The new part of today’s marketing is bringing all those pieces of insights on the buyers together."
"Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds."
Black Hat vs. White Hat
Date: January 3, 2014 2:13:28 AM PST
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