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BMKT369: E-commerce & Marketing

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Joseph Fall

on 8 January 2014

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Transcript of BMKT369: E-commerce & Marketing

BMKT369: E-commerce & Marketing
Joseph Fall
jfall@capilanou.ca
986-1911 / 2494
Office: FR 527 (5pm Tues.)
http://courses.capilanou.ca/faculty/jfall/
What's the Point?
What is online marketing and why do it?
The Rise of E-commerce
Understanding the underlying technologies...
E-Marketer's Toolkit
website
E-Marketing Models
https://www.google.ca/search?q=marketing+models&source=lnms&tbm=isch
BSc. Computing Science
MSc. Resource Management
WHY?
is a Computing Science instructor teaching a marketing class?
Raise Awareness
Improve Communication
Make Connections
Customer Service
Increase Sales & Loyalty
Unparalleled Analytics
The Internet


The WWW
I N T E R N E T
G+
Marketing Analytics
http
HTML
CSS
Javascript
Pay-per-click
banner ad
UX
Mobile App
SEO
Payment Gateway
Client-Server
Components of an online marketing plan
online ads
e-mail marketing
social media
mobile marketing
in-app promotions
SEM & SEO
targeted content / blog
online PR & reputation mngmt.
UX optimization
crowd-sourcing / online community
affiliate marketing
web analytics
domain name
Touchpoint Matrix
Inbound Marketing
Awareness
Interest
Desire
Decision
Action
"It takes an average of seven touch points to make a sale. "
customer relation mngmt.
“The technical challenge of modern marketing is that explosion of smaller touchpoints”
"The new part of today’s marketing is bringing all those pieces of insights on the buyers together."
"Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds."
CMS
http://brandtouchpointmatrix.com/
http://www.hubspot.com/inbound-marketing
Black Hat vs. White Hat
http://www.cbc.ca/news/technology/facebook-twitter-followers-a-multi-million-dollar-business-1.2484938
From: no-email-support@yahoo.com
Date: January 3, 2014 2:13:28 AM PST
To: webmaster@lasqueti.ca
Subject: Do you want 10,000 Facebook Likes?
from people to your website/fanpage! in 7 days

Hello, I am a professional social media business manager, obviously.

By building more than 10,000 real people profile endorsements using Facebook LIKES to your business page. This tell Google that your website is relative and authentic to what you do.
IT WILL BE POSTED RIGHT ON YOUR PAGE FOR ALL VISITORS TO SEE HOW MANY -(people) Facebook LIKES !you have, via Facebook, by real FB counter button. Click on to see how you can do this in you free time or no time http://www.searchlland.com/buy-facebook-likes.php

We can help you also with build 10,000 Twitter Followers in 7 days, or 100,000 YouTube visits, to your YouTube video or channel, build 20,000 Google +1, from your peers about your business. Best offer G+1 building in 7 days

The cost of the service is very low compared to the obvious gains, just the credibility you will gain alone. I work without pre-payment. Payment is carried out after all the work is done.
You pay and all Facebook LIKES are placed.
Please let me know if you are interested.
If this does not interest you, I'm sorry to have bothered you! Have a good day! Unsubscribe here www.searchlland.com/buy-facebook-likes.php

Sincerely,
Facebook LIKES Provider
Full transcript