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Infographics: The How, What and Why!

How a library can use Infographics to their advantage...
by

Douglas Library

on 1 July 2014

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Transcript of Infographics: The How, What and Why!

Where to get Library Data
Pew Reports
CT State Library
Connecticut Economic Resource Center (CERC)
ALA/PLA
US Census Bureau
In-House Statistics
Get Data!
Ways to Present Data Visually
Lots of Options:

MS Product/Open Office
Excel for data representation
MS Publisher can make simple infographics
Automatic Chart Maker for CT Public Libraries
Online Infographic Creators (Free)
Piktochart
Easel.ly
Infogr.am
Ideas to Visualize
Collection Funding: Prove how awesome your collection is...and how you deserve more MONEY!
Book Talk: Show off you Reader's Advisory expertise
Showcase a growing trend in YOUR library
Sort Your Data!
by Amanda Brouwer & Jennifer Rummel
Infographics: The What, Why & How!
What
are
Infographics?
Sources
Anatomy of an Infographic: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/
How to Create an Awesome Inforgraphic: http://www.internetmarketinginc.com/blog/how-to-create-an-awesome-infographic/
Automatic Chart Makers for CT Public Libraries: http://www.ctstatelibrary.org/dld/pages/automatic-chart-makers-ct
These are four very different Infographics...
Infographics can...
Convince consumer/patron
of your
expertise
of
subject matter
Be Simple!
Be updated with new stats
if it is popular with patrons
Help patrons visualize
you library's trends
and significance
Summer Reading stats
Program Attendance
Reference Transactions per hour
Patron Demographics
Infographics can help deliver your message to visual learners....with short attention spans
These next examples were created in-house...
Most of the infographic creators also have a graph creator...like the ones below.
Example : Book Talk
If You Like Pins:

Readers' Advisory
http://www.huffingtonpost.com/2013/08/24/the-mortal-instruments-_n_3810704.html?utm_hp_ref=teen
From Microsoft Publisher
Best Infographics of 2013
: http://www.fastcodesign.com/3023118/infographic-of-the-day/the-21-best-infographics-of-2013#1
From Microsoft Publisher
Pride and Prejudice
Infographic: Oyster Books
8 seconds
is the average attention span

65%
of people are visual learners

90%
of information presented visually
is transmitted to the brain

Offers 15 different
template options
Allows you to upload your own images
Customizable colors
and charts
Easel.ly
Piktochart
Allows you to create on-site charts or insert a Excel or Google Spreadsheet graphs
Has a whole series of 1 minute video tutorials on designing strong Inforgraphics
Sources
Zuk, Ryan. "Invasion Of The Infographics." Public Relations Tactics 18.10 (2011): 7. MasterFILE Premier. Web. 28 Apr. 2014

Allen, DonettaWoodward, JasonLamp, Michael. "Show Me A Story: How Visual Content Is Transforming Social Media." Public Relations Tactics 19.5 (2012): 16. MasterFILE Premier. Web. 28 Apr. 2014.

The Future of Libraries Infographic: http://open-site.org/blog/the-future-of-libraries/

Benefits of Dark Chocolate Infographic: http://karmajello.com/health-fitness/nutrition/benefits-of-dark-chocolate-and-honey.html

Hebron Town Statistics: http://www.cerc.com/TownProfiles/Customer-Images/hebron.pdf

You Are What You Read Infographic: http://www.mediabistro.com/galleycat/you-are-what-you-read-infographic_b85206 (Bid4Papers.com)
QUESTIONS?
7 templates for free
and organized into themes
Full transcript