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GALLETAS OREO

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by

Riqii Tobar

on 28 March 2014

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Transcript of GALLETAS OREO

History
Oreo is an example of classic american food.
beginnings of Oreo marketing
1924
1950
1952
1975
1995
2008
2012
2008
1984
1969
1937
1923
1951
1912
Oreo Packaging
This box is quite different from the blue plastic packaging to which we are accustomed!
1915
Oreo Packaging
The Oreo shows the design of cookie in its earliest days.
1919
Oreo Advertisement
http://www.businessinsider.com/guess-whos-turning-100-in-style-2012-3#oreo-ad-1919-3http://www.businessinsider.com/guess-whos-turning-100-in-style-2012-3#oreo-ad-1919-3
http://history1900s.about.com/od/1910s/a/oreohistory.htm
http://theinspirationroom.com/daily/2012/oreo-history/
No one is really sure where the Oreo name comes from.

Oreo Packaging
Oreo cookies are available in packages.
Oreo Advertisement
Oreo shares a fun fact:
Oreo Packaging
Ads prominently featured women enjoying Oreos
Oreo Advertisement
The twist had been a part of Oreo advertising since the 1920

Oreo Packaging
Oreo starts to package the cookies so that you could see the stacks








Oreo Slogan
Oreo introduced its famous slogan "Oh! Oh! Oreo."

























Oreo Packaging
We see Oreo's advertising firmly transitions from a focus on women to a focus on children.
The First Oreo
Commercial
Oreo Packaging
Oreo will keep this packaging from 1975 to 1995.
Oreo Advertisement
Oreo advertising focused on kids
Oreo Packaging
Oreo changed their packaging drastically in 1995, giving us the packaging we know today.
Oreo Super Bowl Ad
Oreo joined big league advertisers in the Super Bowl to promote Double Stuf Oreo cookies.
Oreo Goes Digital
The brand used modern technology to show how Oreo cookies bring us together.
Celebrate the Kid Inside
In its birthday year, Oreo with "celebrate the kid inside" with new promotions and commercials.
4P
Product:
Price:
Place:
Promotion:
Develop new sandwiches which contain less calories, less fat, less cocoa powder and less salt.
Maintain a fixed price for all specific products

All the markets all over the world
Full transcript