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Transcript of GALLETAS OREO
Oreo is an example of classic american food.
beginnings of Oreo marketing
This box is quite different from the blue plastic packaging to which we are accustomed!
The Oreo shows the design of cookie in its earliest days.
No one is really sure where the Oreo name comes from.
Oreo cookies are available in packages.
Oreo shares a fun fact:
Ads prominently featured women enjoying Oreos
The twist had been a part of Oreo advertising since the 1920
Oreo starts to package the cookies so that you could see the stacks
Oreo introduced its famous slogan "Oh! Oh! Oreo."
We see Oreo's advertising firmly transitions from a focus on women to a focus on children.
The First Oreo
Oreo will keep this packaging from 1975 to 1995.
Oreo advertising focused on kids
Oreo changed their packaging drastically in 1995, giving us the packaging we know today.
Oreo Super Bowl Ad
Oreo joined big league advertisers in the Super Bowl to promote Double Stuf Oreo cookies.
Oreo Goes Digital
The brand used modern technology to show how Oreo cookies bring us together.
Celebrate the Kid Inside
In its birthday year, Oreo with "celebrate the kid inside" with new promotions and commercials.
Develop new sandwiches which contain less calories, less fat, less cocoa powder and less salt.
Maintain a fixed price for all specific products
All the markets all over the world