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Products, Competencies and financial status
Transcript of Products, Competencies and financial status
Jaguar Land Rover will enhance its
on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new Technology R&D centre in Portland, Oregon.
focused, for most
start to finish
and Human Factors
Quality, Inspection and Performance
Sheet metal workers are the
in the factory preliminary inspections - marked with pen to
save steel workers time
Jaguar Land Rover
Products, Competencies and financial status
Global Company with
Only company with
3 Royal Warrants
new jobs in recent years.
prototype production from CAD models
Bought Object500 RP machine in 2008 to produce models from
testing facility using Sony projectors
Locates user in the 'car' to
model and evaluate
£2m installation cost
, recouped in the first year due to
in physical prototypes
required for 3d imaging
JLR leading virtual simulation technology research with
and four leading UK universities
Multiple material addition available for the same part
of Jaguar workforce dedicated to product development
Staff check each
CX-75: Five produced to show potential to compete in the super car market
Processes and Methods
Sustainable Manufacturing Practices
Levels of Inventory
Key Performance Indicators
Designers use inspiration to produce initial drawings before translating to
for finer detail
of the Industry
system. Press button and DHL have
to go to the market place, find the loading deck and deliver part to the assembly line.
consulted on changes before implementation
Aluminium benefits over steel.
What is made?
size initial models made for visual comparison and physical concept interpretation
• Growing Markets
: India. China, Brazil
Keeps design and manufacturing processes
Full size clay model
produced for the gauging of scale - clay can be
to allow adjustments
Dependent on people
Model taken outside and tested in
- resin used to simulate painted body. This is far
than a real prototype
What is bought in?
needs to be considered - Jaguar is a
brand and only the best quality is acceptable for their clientele
part suppliers from all over the world eg. Interior panels from Romania.
• AJ-V8 is manufactured in Jaguar plant in Bridgend, Wales.
• Engines from USA and Mexico.
• Making new engine manufacturing plant in Wolverhampton as an investment so they don’t have to buy in.
is expensive in UK, investment in plants for each part would be extremely expensive so
Paint samples take
to be developed - tested in natural light around the world to check fade and deterioration
Introduction of the cave reduced development time from
5 years to 4
• Car manufacturing
BITC education award
has been decided it can be
at a motor show
Consumer focus on
• Must change concept cars to meet different
around the world.
is used to document part information using
for each production line
show information about quality control and efficiency
such as the welding and some riveting of steel
Always striving for cars to be
, yet just as
In the past, car manufacturers would
"pay per piece"
, workers do not care about quality
Jaguar do not manufacture cars unless they have
already been sold
• Parts are delivered on a
4 hourly basis
• Copied the way aeroplanes are made.
£10,000 per minute
if parts are late
of suppliers, if part is wrong or damages they go down the table, ones at the bottom get eliminated
work inside Jaguar for the
encourage moving overseas
Body panels and base plates.
Ensures quality of each car
Reduce risk of damaging panels in transportation
is done first, doors added after and
to each individual car
Doors then taken off for
non-value added time
Using rivets instead of welding
the amount of
in the production process.
for electrical fittings, followed by
for the seats
Building new plant in
as a result
systems, different tooling for different tyres
takes the longest - requiring charging, 3 coats and heating
Glass roof panels
to 30 degrees allowing quicker bonding
before leaving the factory
Dispatch area holds
Display Boards show efficiency, manufacturing aims and quality control
British Company with a history spanning over
Products with Emotional Appeal
sites in UK
Jaguar Land Rover has been named
Responsible Business of the Year 2013
by Business in the Community (BITC). 
annual profit =
of Financial Year
year on year
on the same period last year
scrap aluminium generated in stamping presses with those of principle suppliers into a high-grade sheet metal alloy
In the first
of Financial Year
They are the
in automotive research and development and engineering in the UK
including a £4 million investment in 1.1MW solar PV, saving 540 tonnes of CO2 per annum.
Profit before tax
Use virtual engineering
initiative to incorporate more
Aluminium into their products
Replacing synthetics and plastics with
recovery and recycling
system at Castle Bromwich Jaguar production centre
6 minute cycle time
- Ensure job satisfaction through rewards and recognition.
- Job rotation and work on every other car so get to walk.
- Pull the line to play a tune and alert supervisor
- barcode so know where every product is and need to know when to order with
Just In Time approach.
Management need to
Inventory Management is strong.
The more skilled the job, the older the worker eg. sheet metal workers. Takes years of
Generally younger workers performed less skilled tasks
Both men and women but mainly men. Women in quality control and checks
- Batch Sheet details each vehicles specifications and goes round the assembly line with the car.
Parts are brought
to the product
saving non value added time
The product goes from
process to process
, like an aeroplane
The Castle Bromwich Plant is split into
, each with a different function
continuous production flow
: Hatchback, new crossover markets
on the shop floor due to
4 hour delivery
Making more stages of manufacture
Manufacture - new i54 engine centre in Wolverhampton 
£10,000 per minute late charge
Being taken over by TATA changed JLR around, was
Fully covered key features of the company, its products, and the market.
 Fox Business - Latest News - Jaguar Land Rover Labor Union Vote in Favor of New 2-Year Pay Deal. 2013. Fox Business - Latest News - Jaguar Land Rover Labor Union Vote in Favor of New 2-Year Pay Deal. [ONLINE] Available at: http://m.foxbusiness.com/quickPage.html?page=32811&content=81369354&pageNum=-1. [Accessed 11 December 2013].
Economic Climate: Just coming out of a
but surprisingly doing well
Media Coverage and Awareness on cutting
Relatively few competitors that uphold a
brand image whilst being
Motor Industry were the first to give a sector
wide sustainability report
, showing the importance of it for Jaguar.
Key environmental policies:
End of Life
• Jaguar Land Rover was one of the first UK vehicle manufacturers to complete an officially recognised study of the
overall environmental impact of a vehicle
, the Life Cycle Assessment (LCA).
 BITC. (2013). Jaguar Land Rover - Sustainability Excellence. Available: http://www.bitc.org.uk/our-resources/case-studies/jaguar-land-rover-sustainability-excellence. Last accessed 11/12/13.
Aluminium obtained from bauxite by electrolysis at a yield of 80 percent -
Aluminium gives car
and is still above minimum
Robots used in production and assembly for high quality
 Jaguar Land Rover. (2013). Jaguar Land Rover Reports Second Quarter Earnings For 2013/14 Fiscal Year. Available: http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2013/11/jlr_second_quarter_earnings_20132014_081113/. Last accessed 11/12/13.
£40m+ installation cost
for 110 robots in block C
 Boeing 777 Family. (2013). 777 Moving Production Line. Available: http://www.boeing.com/boeing/commercial/777family/777movingline.page. Last accessed 11/12/13.
Kawasaki ABB robots used for good
 Khan Sultan. (2012). PICS : Jaguar's Castle Bromwich (UK) Factory. Detailed report on the making of the XJ. Available: http://www.team-bhp.com/forum/technical-stuff/120422-pics-jaguars-castle-bromwich-uk-factory-detailed-report-making-xj.html. Last accessed 11/12/13.
in the factory is higher than outside so that when doors are open, air goes out rather than come in.
 BBC news business sector. (2013). Jaguar Land Rover confirms Brazil car factory plans. Available: http://www.bbc.co.uk/news/business-25247483. Last accessed 11/12/13.
2012 in 'Car Magazine', the overall market share was
0.69% of all cars
Went down from
0.71% in 2011
 Peter Plisner. (2013). Jaguar Land Rover to create 700 new jobs at i54 plant. Available: http://www.bbc.co.uk/news/uk-england-21662673. Last accessed 11/12/13.
: Porsche, Mercedes Benz, Audi, Aston Martin, BMW and Bentley.
An example of F-type equivalents are the BMW Z4, a few of the Porsche range and the Mercedes SLK
 Jaguar Land Rover. (2013). JAGUAR LAND ROVER ANNOUNCES PLANS TO WORK WITH INTEL TO DELIVER NEXT GENERATION IN-VEHICLE TECHNOLOGIES. Available: http://www.jaguarlandrover.com/gl/en/about-us/news/2013/11/20/jaguar-land-rover-announces-plans-to-work-with-intel-to-deliver-next-generation-in-vehicle-technologies/. Last accessed 11/12/13.
Generates in the region of
of its revenue from
sales increase in
 Jaguar Land Rover. (2013). Responsible Business. Available: http://www.jaguarlandrover.com/gl/en/responsible-business/. Last accessed 11/12/13.
 Jaguar Land Rover Sales Momentum Continues With Record September Performance. 2013. Jaguar Land Rover Sales Momentum Continues With Record September Performance. [ONLINE] Available at: http://newsroom.jaguarlandrover.com/en-in/jlr-corp/news/2013/10/jlr_record_sept_performance_101013/. [Accessed 11 December 2013].
lack of range
in their cars in comparison to main competitors
Potential risk of
not being maintained with such a long development time
Despite cars being popular in their market,
of them is frequently
Tata acquisition cost cutting lead to
 Roland Gribbon. (2013). Jaguar Land Rover: £1.3bn Tata gamble pays off as big cat purrs at last. Available: http://www.telegraph.co.uk/finance/newsbysector/transport/10310725/Jaguar-Land-Rover-1.3bn-Tata-gamble-pays-off-as-big-cat-purrs-at-last.html. Last accessed 11/12/13.
 SMMT. (2013). Environment. Available: http://www.smmt.co.uk/industry-topics/environment/intro/. Last accessed 11/12/13.
In 2001, government changed the vehicle
system aligning it to tailpipe CO2 emissions 
 SMMT. (2013). Economy. Available: http://www.smmt.co.uk/industry-topics/economy/. Last accessed 11/12/13.
The cave is the only of its kind in the UK and is a
in the automotive industry
by Jaguar, to be accessed by user
Can also detect
and alert workers via an alarm
At the end of manufacture, each car is run through testing - rolling roads, electrical component operation and water sealant testing
, the remaining 13% needed to be transferred for relevant repair
supplied by Zurich - testing every 3 months to validate any
claims from major malfunction
Ask suppliers to deliver in
- Total Quality Management.
Ensures quality in each process
Then assemble the next part
Safety aspects of cars are governed by
, which can affect a cars aesthetic
Companies are attempting to make cars
as light as possible
without exceeding these requirements
Grey panels for
follow car around as part of
- management know where car is.
 Jonathan Burn. (2013). UK 2012 car sales analysis: winners and losers. Available: http://www.carmagazine.co.uk/News/Search-Results/Industry-News/UK-2012-car-sales-analysis-winners-and-losers/. Last accessed 11/12/13.
all vehicles produced
in the UK were destined for export
Robot assembly advantages
The company, products and market
Whole Automotive Industry has recovered after recession, adding
to UK Economy in 2010
 Wikipedia. (2013). Jaguar Cars. Available: http://en.wikipedia.org/wiki/Jaguar_Cars. Last accessed 11/12/13.
 AutoMoto TV. (2012). Jaguar XJ production line B-roll. Available: Last accessed 11/12/13.
 ValeMail. (2008). Ford prepares to say Ta ta to Jaguar. Available: http://valemail.wordpress.com/2008/01/03/ford-prepares-to-say-ta-ta-to-jaguar/. Last accessed 11th Dec 2013.
Undesirable as Jaguar is a proud British company, but in the words of our guide it was 'too financially attractive'