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Searcy Public Library: Imagine Together, A Campaign

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Jantzen Teague

on 30 April 2017

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Transcript of Searcy Public Library: Imagine Together, A Campaign

Our team outlined possible objectives, action items and a budget to promote the passing of a millage for a new Searcy Public Library.
Our Agency
We outlined our objectives and action plans in bullet point format and in summary for a presentation.
Media List
Our media list includes radio, print and television platforms for local media sources that we thought would find news about the Searcy Public Library relevant.
Communication Audit
Research is always the starting point for any project or campaign. Individually, we conducted a communication audit of the library's existing website.
T. Brown, M. Jones, C. Patton,
A. Shumaker, B. Simers, R. Stassin, J. Teague
Searcy Public Library: Imagine Together: A Campaign
We proposed two possible budgets based on cost estimates from different printers.
THINK Idea Studio's material
While our class had the opportunity to develop pieces of the campaign as if we were running it, we were tracking the work of THINK, the actual contracted agency on the campaign. For more information, visit the library campaign's website imaginetogether.org.
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