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Eric Von Hippel

MKT project

Kristen Garza

on 21 April 2010

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Transcript of Eric Von Hippel

Eric Von Hippel Fun Future Collaborators - In the UK 8% (3-4 million people) of consumers modify the product that they use - Number of consumers modifying products and thereby innovating outweighs the number of people doing this in companies - Harness this natural innovation and use it to our benefit to market!
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